Singapore
Strategic Commercial Leader | APAC Technology & Media Sales | Growth & Partnerships Over 20 years’ experience driving revenue growth, market expansion, and digital transformation across APAC in SaaS, AdTech, cloud video, and digital media. Proven track record in building high-performing teams, forging strategic partnerships, and delivering measurable business impact across complex, multi-market environments.
Drive merchant success via the Grab Merchant Self Serve Platform, leading strategic initiatives to embed a merchant-centric approach across Southeast Asia. Lead and mentor a team covering Platform Specialist and Country Development functions to deliver advertiser acquisition, retention, and operational excellence. Oversee cross-functional collaboration with Product, Marketing & CRM, Food, and Grab Support to deliver scalable self-serve marketing services to country teams. Optimise platform efficiency, resolve technical escalations, and improve service delivery.
EternityX is a leading marketing technology platform with a performance-driven AI algorithm, it’s your trusted partner to empower global marketers and advertisers to effectively connect and convert Chinese consumers.
Responsible for new business acquisition in Singapore, Vietnam, Thailand, Cambodia, Hong Kong and Taiwan. Help traditional publishers and broadcasters with their digital transformation, launch OTT, create a direct relationship with their audience through live and on-demand video, monetize video content, thrill audiences and drive meaningful ROI through TV-like experiences.
Developed and executed a comprehensive regional strategy for Partner Activation and Enablement, fostering strong relationships with Agencies, Systems Integrators, and Technology partners. Designed and implemented plans to optimize the distribution of Socialbakers solutions, including creating robust Partner On-boarding Programs. These initiatives equipped partners with the tools and knowledge needed to maximize joint revenue performance and achieve industry-leading results.
Manage both Reseller Channel and Online Self Serve Channel daily business operation with 6 team members.
In this critical role, I expanded Yahoo! Search Marketing's partner base in Southeast Asia by identifying and developing new resellers. I supported resellers in promoting and selling YSM products to small and medium-sized businesses, while fostering strong relationships to ensure mutual success and positive business impact.
In my role within the media sales business unit at Yahoo!, I provide strategic counsel and digital solutions for advertisers in the region, supporting global campaign localization and execution. I develop and implement sales strategies to grow revenue and establish Yahoo! as an industry leader. This includes creating market monetization strategies, sales packages, and pricing models. I evaluate new ad products, assess market needs, and drive product launches in collaboration with product marketing. Additionally, I focus on agency enablement and development to ensure our partners can effectively leverage Yahoo!'s advertising solutions.