Armando Roggio

VP of Audience Development

Boise, Idaho, United States

About

Armando Roggio is an advertising and marketing leader with significant experience in paid advertising, ecommerce, content marketing, and marketing leadership. Skills include: Google Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads, Writing, Content Marketing, Ecommerce, Search Engine Optimization (SEO), Link Building, Marketing, Advertising, Lead Generation, Web Development, Application Development, Management. Site: aeroggio.com

Experience

  • VP of Audience Development at Duplex
    Jun 2025 - Present · 1 yr 2 mos

    • Newsletter growth, retention, and product evolution. • Social media strategy and execution. • Audience data insights and channel growth reporting.

  • VP of Audience Development at Quartz
    Jun 2025 - Present · 1 yr 2 mos

  • Senior Ecommerce Contributor at Practical Ecommerce
    Sep 2008 - Present · 17 yrs 11 mos

    • Published > 1,200 ecommerce and marketing articles.

  • Fractional Head of Growth & Marketing at AERO 1971
    Jan 2010 - Present · 16 yrs 7 mos

    • Provided advertising and marketing services. • Helped more then 50 ecommerce shops with web and marketing services. • Offered lead generation as a service for content creators.

  • Vice President of Operations at Paved
    Mar 2025 - May 2025 · 3 mos

    • Advertising yield optimization • Strategic partnerships • Advertising campaign operations