Armand Nowak

Head of Design Operations & Communications at Hyundai Motor Europe | Bridging Engineering, Design Strategy & Product Launch | Driving Efficiency & Brand Identity in Automotive

Rüsselsheim, Hesse, Germany

About

Executive Leader | Operations, Communication Strategy & Program Management | Automotive Technical Development I am an operations executive with a 20-year track record at Toyota and Hyundai, specializing in the delivery of high-stakes technical programs. I operate at the intersection of creative design visions, complex engineering, and marketing & corporate financial strategy, ensuring multi-million-euro projects move from concept to market flawlessly. As Head of Design Operations at Hyundai’s European Technical Center, I hold the operational command over the studio’s development pipeline, continuously developing internal processes and adopting new technologies to drive efficiency. I am responsible for the infrastructure and execution frameworks that turn design concepts into production-ready reality. Key Areas of Impact: Financial Stewardship (CAPEX & OPEX): Full accountability for multi-million-euro budgets. I manage long-term capital investments in advanced design infrastructure (CAPEX) while optimizing recurring operational expenses (OPEX) to ensure lean, high-output performance. Design Communication Strategy: I translate complex design intent into clear corporate strategy and product launch input. I ensure the original aesthetic vision is protected and effectively communicated across all stakeholders to drive market success. Strategic Program Ownership: Leading large-scale vehicle programs through the entire lifecycle—from initial concept and digital modeling to physical prototyping and final production gates. Operational Transformation: I lead the continuous development of internal processes, adopting and integrating new technologies to stay ahead of industry standards. By optimizing the hand-offs between digital assets and physical prototypes, I eliminate technical bottlenecks and maximize both creative output and ROI of our development resources.

Experience

  • Hyundai Motor Europe Technical Center GmbH (11 yrs 7 mos)
    • Head of Department, Design Operations
      Nov 2025 - Present · 9 mos

      Managing Design Operation Department of European Hyundai Design Center, including the following: - Design Program Management - Digital Modelling - Digital Visualization - Physical Modeling (Clay models etc) - Design Communication (launch events / PR activities)

    • Group Manager, Planning and Strategy at European Design Centre
      Sep 2017 - Oct 2025 · 8 yrs 2 mos

      Led the cross-functional team responsible for strategic planning, creative workflow optimization, and early-stage product alignment within the European Design Centre. Creative Workflow & Program Management: Established and refined best-practice creative workflows across all internal styling, engineering, and modeling studios to ensure on-time project delivery. Cross-Functional Collaboration: Managed critical alignment between the Design Department and key corporate functions, including Product Planning, Marketing, Brand, PR, and Engineering. Design Strategy & Positioning: Coordinated early strategic guidelines for future models, including vehicle packaging, product positioning, and competitive analysis. Budget & Partner Management: Controlled department and project budgets while overseeing collaboration with external partners, design agencies, and concept car builders.

    • Manager, Project Planning at European Design Centre
      Jan 2015 - Aug 2017 · 2 yrs 8 mos

  • Toyota Motor Europe ()
    • Manager, Engine & Transmission Project Management Department
      Jan 2013 - Jan 2015 · 2 yrs 1 mo

      In charge of the department responsible for technical project management and production preparation of new powertrain technologies for the European market. KEY RESPONSIBILITIES & SCOPE: PRODUCTION READINESS & LAUNCH: Coordinated complete development loops, supplier readiness verification, and plant production preparation from design phase until successful start of mass production (SOP). REGULATORY COMPLIANCE PROGRAM: Led the overall cross-functional coordination towards the successful, on-time introduction of Euro 6 compliant engines and vehicles across EU markets. COST IMPROVEMENT OPTIMIZATION: Directed engineering and manufacturing lifecycle changes on mass production products to drive cost optimization and profitability.

    • Senior Project Management Specialist in new models development department .
      Jan 2007 - Dec 2012 · 6 yrs

      Defined and managed core technical project plans from early vehicle concept to official market launch, ensuring all R&D and quality performance indicators were met. KEY RESPONSIBILITIES & SCOPE: PROGRAM LIFECYCLE MANAGEMENT: Defined master project schedules, controlled scope changes, and actively participated in prototype builds and technical testing tracking (including deployment to Japan). RISK & IMPACT ASSESSMENT: Evaluated operational and technical risks to secure on-time start of mass production, managing engineering design changes directly during the active manufacturing phase. SUPPLIER & PLANT ALIGNMENT: Synchronized internal R&D teams with Toyota manufacturing plants and Tier 1 suppliers to guarantee strict compliance with quality requirements. KEY VEHICLE PROGRAMS DELIVERED: Toyota Corolla Verso (Toyota Turkey) Toyota Camry (Toyota Russia) Toyota Yaris & Euro 5 Powertrain Integration (Toyota France)

  • Project Leader in Product Development Department at Saint-Gobain Sekurit
    Jan 2006 - Dec 2006 · 1 yr

    Led cross-functional internal project teams focused on new product development (NPI) and product modifications for major global automotive OEMs. KEY RESPONSIBILITIES & SCOPE: OEM LAUNCH MANAGEMENT: Directed the new car glazing development program for the new KIA assembly plant in Žilina, Slovakia, from prototype phase to production readiness. FINANCIAL & FEASIBILITY ANALISYS: Conducted technical feasibility studies and cost estimations for new products, directly influencing procurement and tooling decisions. QUALITY AND DOCUMENTATION CONTROL: Coordinated product documentation processes according to strict automotive standards, participating actively in APQP processes and FMEA quality teams. CLIENT AND SUPPLY CHAIN ALIGNEMENT: Managed technical customer requests post-prototype builds and supervised the procurement and verification of manufacturing tools and checking fixtures.

  • Project Manager at PMPoland S.A.
    Jul 2000 - Dec 2005 · 5 yrs 6 mos

    PMPoland is company providing equipment for paper industry (paper making machines). Directed heavy industrial engineering projects from initial design freeze and procurement through manufacturing, to on-site assembly and final client handover. KEY RESPONSIBILITIES & SCOPE: INTERNATIONAL PROJECT DELIVERY: Managed end-to-end industrial execution and engineering schedules for high-profile global clients across Japan, China, USA, and Western Europe. FINANCIAL & RISK CONTROL: Accountable for project budget monitoring, cash flow optimization, and risk assessment across all manufacturing and assembly phases. SUPPLY CHAIN & PROCUREMENT: Supervised heavy procurement processes and participated in commercial negotiations with crucial suppliers to secure delivery timelines. STAKEHOLDER COMMUNICATION: Led technical design approval meetings, progress reviews, and cross-functional communication between engineering teams and international customers. KEY GLOBAL CLIENTS MANAGED: Mitsubishi Heavy Industries Ltd. (Japan) Nine Dragons Paper Industries Ltd. (China) Johnson Foils Ltd. (USA) Sandusky Walmsley Ltd. (England) Papeterie de la Seine (France) International Paper Klucze SA (Poland)