Arlo Yang

Director of Creative Digital Marketing

Shenzhen, Guangdong, China

About

Video Editing & Overseas Social Media Strategist Dynamic and creative professional with a proven track record in video editing and overseas social media management. Leveraging a strong foundation in storytelling, I have successfully blended visual storytelling with strategic social media expertise to drive brand growth and engagement across international markets. Looking to collaborate on innovative projects that captivate audiences and transcend borders. Edited and produced compelling video content for diverse audiences, ensuring brand consistency and engagement. Collaborated closely with content creators, graphic designers, and project managers to develop visually stunning narratives. Utilized industry-standard software to craft visually appealing, on-brand videos that increased user interaction and retention. Developed and executed global social media strategies, reaching diverse international markets. Tailored content to suit local cultures and languages, resulting in increased engagement and followership. Managed social media communities, responding to inquiries and fostering meaningful connections with the audience. Monitored global trends and incorporated them into content and campaigns, ensuring relevance and freshness.

Experience

  • Filmbase (On-site)
    • Director of Video Production
      Jun 2021 - Present · 5 yrs 2 mos

      With 3 years of video production experience, he is good at leading creative teams and transforming concepts into visual narratives to achieve brand goals. My directing experience spans commercials, documentaries, corporate and online educational videos, as well as international social media content

    • Overseas social media operations
      Dec 2022 - Present · 3 yrs 8 mos

      The total number of views on overseas social media platforms exceeds 200 million+.

  • Video shooting and editing person in charge at Shenzhen AMB Technology Co., Ltd.
    Mar 2021 - Sep 2022 · 1 yr 7 mos

    In my role as the Video Production and Editing Lead at szAMB, I have demonstrated the ability to translate creative concepts into compelling visual narratives. My responsibilities include managing end-to-end video projects, collaborating with cross-functional teams, and ensuring that the final product aligns with the company's brand and objectives. I excel in utilizing industry-standard video editing software, such as Adobe Premiere Pro and Final Cut Pro, to craft engaging and visually appealing videos. From corporate promotional videos to product demonstrations, I have experience across a diverse range of video genres. Additionally, my proficiency in staying abreast of the latest trends and technologies in video production allows me to bring fresh and innovative ideas to every project. I thrive in fast-paced environments and have a proven ability to meet tight deadlines without compromising on quality. My leadership skills extend to guiding a team of talented videographers and editors, fostering a collaborative and creative work environment. I am excited about the opportunity to contribute my skills and expertise to elevate your company's video content strategy. Let's connect to discuss how I can bring my passion for storytelling and technical proficiency to enhance your brand through compelling visual content.