Arletta Wojtala

Publisher | Editor | Designer | Producer | Bookseller | Art Book Fair Organiser

Warsaw, Mazowieckie, Poland

About

Design & book lover working in the field of making and selling books about contemporary art. Graphic designer especially interested in editorial design and making paper goods. Editor with keen eye for detail. Manager experienced in leading projects and teams.

Experience

  • Ujazdowski Castle Centre for Contemporary Art (Full-time · 9 yrs 7 mos)
    • Head of Publishing
      Nov 2022 - Present · 3 yrs 9 mos

      Publishing exhibition catalogues, books about artists and art, artbooks, photobooks, diaries. Coordinating publishing processes, editing and proofreading, commissioning artworks and designs, obtaining rights, collaborating with artists, curators, translators, editors, proofreaders, graphic designers, photographers, photo agencies, printing houses. Managing projects and teams. Developing communications and sales strategies, including creation of an online bookshop and opening of a new stationary bookshop focused on artists’ books, photobooks and zines. Initiating and producing Nobody Reads This Art Book Fair.

    • Head of Communications and Audience Development
      Jan 2020 - Oct 2022 · 2 yrs 10 mos

      Supervising visual identity, communications and audience development of a contemporary art centre which presents exhibitions, dance performances, runs a cinema, a library, a reading room, an artist residencies programme and organises educational activities. Managing a team of professionals, specialists in communications, audience development and customer care.

    • Visual Communications Coordinator
      Jan 2017 - Dec 2019 · 3 yrs

      Implementing new visual identity of a multidisciplinary art institution and supervising its coherence. Overseeing implementation of prints presenting exhibitions, concerts, performances, cinema programme, artistic and curatorial residencies. Implementing new website www.u-jazdowski.pl, new stationery, new wayfinding system inside the building. Leading trainings in brand identity. The system was designed by Tomasz Bersz and Marian Misiak and is being developed by invited graphic designers. Developing communications strategies and coordinating day-to-day communications of contemporary art exhibitions, film programme, artist residencies and publications. Cooperating with designers in creating visual identities in line with institution's brand book. Coordinating publishing projects in cooperation with translators, proofreaders, printing houses. Designing and typesetting. Coordinating photo shoots and film productions. Managing website to ensure up-to-date information for institution's audience. Managing communications in social media for the residencies and the cinema. Planning and buying media for advertising campaigns. Editing quarterly "The Residents" magazine available online and in print.

  • Muzeum Sztuki Nowoczesnej w Warszawie | Museum of Modern Art in Warsaw (3 yrs 8 mos)
    • Communications Officer
      Aug 2015 - Dec 2016 · 1 yr 5 mos

      Developing communications strategies of contemporary art exhibitions, performances, lectures and educational programmes to various audiences and implementing them on a day-to-day basis. Media relations (answering to Polish and foreign media enquiries, organising press conferences, monitoring media). Managing advertising campaigns (planning and buying media, coordinating graphic designs, websites and short films about exhibitions, managing communications in social media). Graphic design (print, online). Main projects: Warsaw Under Construction 7 "Reconstruction Disputes", last exhibitions at the Emilia Pavilion "Making Use", "Bread And Roses", "Why We Have Wars", Sculpture Park "Burghers of Bródno", "Open Form: Oskar Hansen" at Yale School of Architecture (in cooperation with Adam Mickiewicz Institute Culture.pl), "At The Tip Of The Tongue" performance programme, Warsaw Under Construction 8 "Home At Last: The Polish House During Transition".

    • Storyteller
      May 2013 - Jul 2015 · 2 yrs 3 mos

      Guiding through contemporary art exhibitions: "Andrzej Wróblewski: Recto / Verso. 1948–1949, 1956–1957" (February–May 2015) "Lest the Two Seas Meet" (February–August 2015) "After Year Zero: Universal Imaginaries–Geographies of Collaboration" (June–August 2015) "Maria Bartuszová: Provisional Forms" (September 2014–January 2015) "As You Can See: Polish Art Today" (February–August 2014) "In the Near Future: The Collection of the Museum of Modern Art in Warsaw" (February–August 2014) "In the Heart of the Country: The Collection of the Museum of Modern Art in Warsaw" (May 2013–January 2014)

  • Senior Brand Manager at Orange Polska
    Jul 2006 - Jul 2015 · 9 yrs 1 mo

    Brand communications management: planning and implementing advertising campaigns, coordinating production of films, printed materials, digital and social media campaigns for B2B and B2C markets (2006–2015). Supervising coherence of brand identity, leading trainings in brand architecture. Managing presence in social media (awards for social media communication, customer care and sales) (2010–2014). Cooperating with advertising agencies, media houses, research agencies, production houses, postproduction agencies, partners in London and Paris.

  • Business Consultant at Muzeum ProQm
    Jun 2010 - Aug 2010 · 3 mos

    Developing marketing strategy for the Muzeum ProQm, a bookshop selling publications about contemporary art and design at the Museum of Modern Art in Warsaw.

  • Lecturer at Warsaw School of Economics
    2005 - 2008 · 3 yrs

    Teaching Arts Marketing and Audience Development at Postgraduate Studies in Culture Management.