Panama
Arles is a business, digital transformation, and brand management professional with experience in sales management, entrepreneurship, innovation, process optimization, automation, and regional brand operations. After completing his Master in Analytics, Innovation, and Technology Management at INCAE, one of Latin America’s most prestigious business schools, he has continued to build a career focused on connecting business strategy, data, technology, and operational excellence. Currently, pursuing his MBA at INCAE Business School, further strengthening his leadership, strategic management, and business transformation capabilities. He has experience working with multicultural teams across LATAM and Europe in hybrid and remote environments. His background includes brand management, reporting, process improvement, budget control and project coordination. Through these experiences, he has developed the ability to translate business needs into structured, scalable, and technology-driven solutions. Known for being proactive, committed, resilient, and results-oriented, Arles combines strategic thinking with hands-on execution. His leadership approach is grounded in collaboration, continuous learning, and the ability to adapt quickly to changing environments. With a regional perspective, Arles aims to contribute to initiatives that improve business performance, strengthen collaboration, and drive digital innovation across organizations Arles welcomes opportunities to connect, exchange ideas, and engage in meaningful conversations with professionals and organizations. Let´s connect!
Contribute to the optimization and automation of JVLAT´s Promotional end-to-end process by developing a structured methodology for promotional planning, approval, execution, tracking, and financial claims. Process used by key areas/stakeholders such as: sales managers, KAMs, finance and brand directors/managers
Exclusive LATAM distributor of Nintendo and distributor of globally recognized brands such as Roku, Bose and NCO Technologies. • Manage and centralize technical, graphic, and product content information, ensuring accurate distribution across our markets and internal departments (marketing, finance, and operations) • Create, update, and maintain product information within Enterprise Content Management systems, including technical specifications, pricing, descriptions, categorization among others • Consolidate weekly sales, inventory, and in-transit reports to support brand planning, commercial visibility, and data-driven decision-making • Manage purchase order consolidation and placement through JD Edwards (ERP) • Coordinate brand-related commercial initiatives, including promotional plans, bonus programs, damaged product requests, and Trade Marketing activity tracking. • Provide daily operational support to HQ and regional subsidiaries, ensuring alignment across territories where the company’s brands have commercial presence • Develop Quarterly Business Reviews, integrating business performance, market insights, strategic priorities, and regional growth opportunities • Support the operational integration of NCO Technologies into JVLAT, including fulfillment coordination, purchase order placement, process improvement, and operational requirements assessment • Lead the development and maintenance of the Brands Digital Hub, a cloud-based platform designed to centralize brand information, improve collaboration, and enable real-time and asynchronous access to key resources
External Startup Consultant
Business Consultant with experience working on projects regarding: • Business Development • Market Research Analysis • Brand Development • Process design/ingineering • E-Commerce • Product and process costing
A business development consulting project focused on creating digital solutions: • Process design and automation including BPMN • Use of disruptive technologies: robotic process automation (RPA), machine learning (ML) and artificial intelligence (AI)
I moved from Panama to Costa Rica for my full-time master's degree @INCAE Business School (Instituto Centroamericano de Administración de Empresas)