Arjan (AJ) Habben Jansen

Global Marketing Manager

Valencia, Valencian Community, Spain

About

Over the past 5+ years I've built marketing partnerships, scaled acquisition funnels, and helped companies grow. From SMB accounts at Pinterest and LinkedIn to owning the full marketing engine at UXDX, where I contributed to a 24% YoY revenue increase and the company's first €1M+ milestone. My background sits at the intersection of performance, demand generation, and commercial strategy. I've supported 1,200+ companies, managed pipeline across BENELUX, and delivered 60+ integrated campaigns end-to-end.

Experience

  • Global Marketing Manager at UXDX
    Oct 2024 - Present · 1 yr 9 mos

    • Scaled UXDX’s global marketing engine end-to-end: strategy, positioning, planning cadence, reporting, and cross-functional alignment across product, events, sales, and partnerships. • Delivered consistent growth through lifecycle and content: launched an onboarding programme, grew the newsletter 17% YoY to 500k impressions, and established a PR and editorial network with leading industry writers and publications. • Created a high-performing acquisition funnel with always-on lead flow: improved targeting and messaging, implemented campaign playbooks, and optimised conversion across key touchpoints and channels. • Led outbound and demand gen execution: ran targeted email campaigns, built sequences and segmentation, and tightened follow-up loops to support pipeline and ticket sales. • Shipped at scale with a leadership lens: hired and onboarded new team members, and delivered 60+ integrated campaigns from concept to execution, contributing to two major event sell-outs.

  • LinkedIn (Dublin, County Dublin, Ireland · Hybrid)
    • Account Strategist II
      Sep 2023 - Oct 2024 · 1 yr 2 mos

      • Build new SMB marketing partnerships with businesses across various verticals. • Provide marketing insights and tailored strategies to clients, based on the understanding of their goals, pain points and business models. • Help over 250+ clients per quarter troubleshoot their campaigns, including set-up, delivery, optimization, bugs. • Educate advertisers & agencies on best practices of advertising on LinkedIn, and giving out training for new advertisers. • Work closely with the cross-functional team to ensure the delivery of the LinkedIn Marketing Solutions.

    • Account Strategist I
      Dec 2021 - Sep 2023 · 1 yr 10 mos

      • Build new SMB marketing partnerships with businesses across various verticals. • Provide marketing insights and tailored strategies to clients, based on the understanding of their goals, pain points and business models. • Help over 250+ clients per quarter troubleshoot their campaigns, including set-up, delivery, optimization, bugs. • Educate advertisers & agencies on best practices of advertising on LinkedIn, and giving out training for new advertisers.

  • SMB Senior Partner Manager NL at Pinterest
    Nov 2020 - Nov 2021 · 1 yr 1 mo

    • Build new SMB marketing partnerships with businesses across various verticals. • Provide marketing insights and tailored strategies to clients, based on the understanding of their goals, pain points and business models. • Help over 800 clients troubleshoot their campaigns, including set-up, delivery, optimization, bugs. • Educate advertisers on best practices of advertising on Pinterest, and giving out training for new advertisers. • Work closely with the cross-functional team to ensure the delivery of the Pinterest marketing solutions.

  • Sales And Marketing Employee at DARE!! Services B.V.
    Oct 2019 - Oct 2020 · 1 yr 1 mo

    Main sales duties (but not limited to): Administrative tasks & Customer Relationship Management. Main marketing duties (but not limited to): SEO, Site Editing & Social Media Management.

  • Digital Marketing Specialist at Datanet Assets
    Mar 2020 - Aug 2020 · 6 mos

    Performing marketing research, developing a marketing strategy and new website.