Amsterdam, North Holland, Netherlands
Driving growth through AI enhanced marketing and technology Experienced marketing growth leader combining marketing strategy, brand development, technology, data driven insights, and artificial intelligence. I build and lead high-performing teams to tell stories that stick and create assets that perform. Global Growth Marketing & Strategy The goal is to build a brand people love, messages that convert and experiences that make you want to come back. I create global marketing strategies based on consumer insights, market demand and efficient execution. Marketing Technology & AI Innovation I am passionate about the power of technology and AI to revolutionize marketing, from strategic insights to creative execution. With a hands-on approach to implementing and scaling marketing technology, building new creative capabilities, and fostering a culture of innovation. Leadership & Team Management I am a facilitative leader with a passion for building and mentoring high-performing international teams. And believe in creating an environment where creative and analytical talent can thrive together, fostering a culture of collaboration, ownership, and continuous learning. Experimentation & Insights At the core of my approach is a continuous focus on experimentation and data-driven decision-making. The key to sustainable growth lies in a continuous cycle of research, ideation, testing, learning, and iterating on both strategy and creative.
ViacomCBS North (Benelux, Nordics, Russia, CIS, Baltics & Ukraine)
Comedy Central, MTV, Spike, VH1 & VIVA