Mooresville, North Carolina, United States
Arjan de Roy is the Group Vice President for Essential Dental Solutions and leads the Global Business Unit including Endodontics, Restorative and Preventive. At the forefront of the Global Business Unit for Essential Dental Solutions at Dentsply Sirona, my role champions customer-centric innovation and operational excellence. Spearheading cross-functional collaborations, we're committed to delivering a digitally advanced product offering, enhancing the dental value chain and fostering market growth in Endodontics, Restorative, and Preventive dentistry. He has over 12 years of experience in the dental industry particularly in the areas of creating customer driven initiatives, new product development and reorganizing businesses to achieve growth and profitability. Since joining DENTSPLY SIRONA in 2015, Mr. de Roy has held multiple roles in business management including as the Group Vice President for LAB Commercialization, and as the Group Vice President of the Commercial Organization DACH, and the General Manager at VDW Division of DENTSPLY SIRONA in Munich Germany where he specialized in Endodontics. Mr. de Roy is a graduate of Erasmus University Rotterdam and Michigan State University. He resides in North Carolina with his wife, Dr. Sabine de Roy, and their two children.
• Provide strategic leadership for Global Business Unit, overseeing Endodontic, Restorative, and Preventative units. • Lead product management efforts, including strategic pricing and product positioning to maximize market impact. • Direct portfolio harmonization initiatives to drive operational excellence, spearheading visionary global expansion. • Transform organizational culture, significantly boosting employee engagement. • Lead multiple R&D teams, enhancing collaboration between equipment and consumables divisions. • Hold executive leadership role with full P&L responsibility for $1Bn+ in revenue. • Pioneer innovation initiatives, successfully developing and securing patented technologies.
• Developed innovative strategies and growth plans and built strong relations with Dental Labs in U.S and Germany. • Positioned Dentsply Sirona as strategic partner in digitization through expert marketing initiatives. • Collaborated closely with Product Management, R&D, Sales, and Finance teams to drive success. • Solved market share challenges by aligning Dental Labs with dentists. • Led organizational development efforts to enhance digital expertise within Dental Labs.
• Provided strategic leadership as CEO for Commercial Organization of Dentsply Sirona in Germany, Austria, and Switzerland; managed $500M+ P&L. • Led growth planning for DACH region, aligning strategic decisions with financial objectives. • Drove operational excellence by implementing CRM and event management software. • Integrated 7 organizations into a cohesive structure, enhancing organizational effectiveness. • Cultivated entrepreneurial and collaborative culture, fostering people and organizational development. • Built strong relationships with distributor partners, customers, and the Worker’s Council.
• Achieved significant sales growth for orthodontic products across Germany, Austria, and Switzerland. • Managed €20M P&L with focus on annual sales growth planning and daily follow-up. • Engineered dynamic lead conversion process, organizing customer events to advance orthodontic practices.
• Solved scaling challenges for personal coaching by leveraging cloud-based software while applying marketing expertise to target corporate clients. • Successfully launched start-up from scratch using personal capital, collaborating with independent coaches and HR partners at corporations; drove organizational development within customer companies.
• Sales and Marketing Director of Institutional Segment, Utrecht, the Netherlands • Sales and Marketing Director of Hotels, Restaurants, and Catering, Utrecht, the Netherlands • Integration Manager (Unilever), Utrecht, the Netherlands