Arina Flyugova

Corporate Affairs | Strategy & Corporate Reputation | Advisor to C-Suite on transformation in an era of change and AI

Netherlands

About

I’ve spent 20+ years in Corporate Affairs across markets, regions, and headquarters - from the United Nations in Russia to global roles at HEINEKEN. Most of my work sits where business decisions meet the outside world: reputation, policy, and stakeholder pressure. I’ve learned that Corporate Affairs sometimes gets brought in too late - when it should shape direction from the start. I’m available for advisory conversations on corporate reputation strategy, stakeholder management, and transforming Corporate Affairs functions in an AI-enabled environment.

Experience

  • Global Corporate Affairs Strategy Lead, Chief of Staff at The HEINEKEN Company

  • Global Corporate Affairs Strategy Lead at The HEINEKEN Company

    Reporting to Executive Team member, responsible for Corporate Affairs strategy and transformation with AI enabling Winning Corporate Affairs; Leading global corporate reputation programme roll out.

  • Corporate Affairs Regional Manager (STA), AME (Africa and the Middle East) at The HEINEKEN Company

    Acted as Regional Corporate Affairs lead for seven markets, providing strategic direction and coaching to local CA Directors. Led communications for the first brewery to be built in the Gulf (Sirocco, Dubai), shaping the external narrative and stakeholder engagement for this milestone market entry. Advanced regional advocacy on sustainability (returnable packaging, EPR frameworks), working with markets and industry associations. Built CA team capability through targeted upskilling and convened a high-impact regional conference, strengthening alignment across AME markets.

  • Global Corporate Affairs Operations Manager at The HEINEKEN Company

    Steer global Corporate Affairs operations across 60+ markets, ensuring strategic alignment and execution of the global CA agenda. Serve as Chief of Staff to the Chief Corporate Affairs Officer (ET member), acting as strategic partner to the C-suite and coordinating global leadership priorities. Strengthen reputation management and stakeholder engagement by driving functional performance, governance, and capability-building initiatives. Designed and rolled out global programmes to elevate Corporate Affairs capabilities and embed consistent standards across markets. Nov 2024 – Aug 2025: Completed a 9-month short-term assignment as Regional Corporate Affairs Manager for Africa & Middle East, providing strategic direction and stakeholder engagement across seven markets, and leading the communications strategy for the first brewery to be built in the Gulf.

  • Global Corporate Affairs Operations Manager, Chief of Staff at The HEINEKEN Company

    Steer global Corporate Affairs operations across 60+ markets, ensuring strategic alignment and execution of the global CA agenda. Serve as Chief of Staff to the Chief Corporate Affairs Officer (ET member), acting as strategic partner to the C-suite and coordinating global leadership priorities. Strengthen reputation management and stakeholder engagement by driving functional performance, governance, and capability-building initiatives. Nov 2024 – Aug 2025: During a 9-month short-term assignment served as Regional Corporate Affairs Manager for Africa & Middle East, providing strategic direction and stakeholder engagement across seven markets, and leading the communications strategy for the first brewery we are buidling in the Gulf.

  • UN Coordination Officer at United Nations

    Coordinated interagency initiatives across 15 UN agencies under the UN Country Team, serving as chief liaison to the UN Resident Coordinator (Ambassador), Russian MFA, and UN HQ. Directed high-level visits, including annual missions of the UN Secretary-General, ensuring flawless protocol, stakeholder engagement, and media visibility. Led advocacy initiatives on the Millennium Development Goals, gender equality, and disability inclusion, shaping policy dialogue with national counterparts. Maintained operational continuity during leadership transitions and enhanced UN visibility through strategic communications. 2011: Served as Acting Regional Coordination Specialist (UNDP, New York), supporting policy alignment across Eastern Europe and Central Asia.

  • Various posts within the UN system at United Nations

    Supported the UN Resident Coordinator’s office on the full range of policy and coordination issues related to the UN agenda in Russia. Partnered with agencies, government institutions, and NGOs to advance UN priorities in international development, human rights, and governance.

  • UN Coordination Officer at United Nations

    Coordinated interagency initiatives across 15 UN agencies under the UN Country Team, serving as chief liaison to the UN Resident Coordinator (Ambassador), Russian MFA, and UN HQ. Directed high-level visits, including annual missions of the UN Secretary-General, ensuring flawless protocol, stakeholder engagement, and media visibility. Led advocacy initiatives on the Millennium Development Goals, gender equality, and disability inclusion, shaping policy dialogue with national counterparts. Maintained operational continuity during leadership transitions and enhanced UN visibility through strategic communications. 2011: Served as Acting Regional Coordination Specialist (UNDP, New York), supporting policy alignment across Eastern Europe and Central Asia.

  • Various posts within the UN system at United Nations

    Supported the UN Resident Coordinator’s office on the full range of policy and coordination issues related to the UN agenda in Russia. Partnered with agencies, government institutions, and NGOs to advance UN priorities in international development, human rights, and governance.

  • UN Coordination Officer at United Nations

    Coordinated interagency initiatives across 15 UN agencies under the UN Country Team, serving as chief liaison to the UN Resident Coordinator (Ambassador), Russian MFA, and UN HQ. Directed high-level visits, including annual missions of the UN Secretary-General, ensuring flawless protocol, stakeholder engagement, and media visibility. Led advocacy initiatives on the Millennium Development Goals, gender equality, and disability inclusion, shaping policy dialogue with national counterparts. Maintained operational continuity during leadership transitions and enhanced UN visibility through strategic communications. 2011: Served as Acting Regional Coordination Specialist (UNDP, New York), supporting policy alignment across Eastern Europe and Central Asia.

  • Various posts within the UN system at United Nations

    Supported the UN Resident Coordinator’s office on the full range of policy and coordination issues related to the UN agenda in Russia. Partnered with agencies, government institutions, and NGOs to advance UN priorities in international development, human rights, and governance.

  • UN Coordination Officer at United Nations

    Coordinated interagency initiatives across 15 UN agencies under the UN Country Team, serving as chief liaison to the UN Resident Coordinator (Ambassador), Russian MFA, and UN HQ. Directed high-level visits, including annual missions of the UN Secretary-General, ensuring flawless protocol, stakeholder engagement, and media visibility. Led advocacy initiatives on the Millennium Development Goals, gender equality, and disability inclusion, shaping policy dialogue with national counterparts. Maintained operational continuity during leadership transitions and enhanced UN visibility through strategic communications. 2011: Served as Acting Regional Coordination Specialist (UNDP, New York), supporting policy alignment across Eastern Europe and Central Asia.

  • Various posts within the UN system at United Nations

    Supported the UN Resident Coordinator’s office on the full range of policy and coordination issues related to the UN agenda in Russia. Partnered with agencies, government institutions, and NGOs to advance UN priorities in international development, human rights, and governance.

  • UN Coordination Officer at United Nations

    Coordinated interagency initiatives across 15 UN agencies under the UN Country Team, serving as chief liaison to the UN Resident Coordinator (Ambassador), Russian MFA, and UN HQ. Directed high-level visits, including annual missions of the UN Secretary-General, ensuring flawless protocol, stakeholder engagement, and media visibility. Led advocacy initiatives on the Millennium Development Goals, gender equality, and disability inclusion, shaping policy dialogue with national counterparts. Maintained operational continuity during leadership transitions and enhanced UN visibility through strategic communications. 2011: Served as Acting Regional Coordination Specialist (UNDP, New York), supporting policy alignment across Eastern Europe and Central Asia.

  • Various posts within the UN system at United Nations

    Supported the UN Resident Coordinator’s office on the full range of policy and coordination issues related to the UN agenda in Russia. Partnered with agencies, government institutions, and NGOs to advance UN priorities in international development, human rights, and governance.

  • UN Coordination Officer at United Nations

    Coordinated interagency initiatives across 15 UN agencies under the UN Country Team, serving as chief liaison to the UN Resident Coordinator (Ambassador), Russian MFA, and UN HQ. Directed high-level visits, including annual missions of the UN Secretary-General, ensuring flawless protocol, stakeholder engagement, and media visibility. Led advocacy initiatives on the Millennium Development Goals, gender equality, and disability inclusion, shaping policy dialogue with national counterparts. Maintained operational continuity during leadership transitions and enhanced UN visibility through strategic communications. 2011: Served as Acting Regional Coordination Specialist (UNDP, New York), supporting policy alignment across Eastern Europe and Central Asia.

  • Various posts within the UN system at United Nations

    Supported the UN Resident Coordinator’s office on the full range of policy and coordination issues related to the UN agenda in Russia. Partnered with agencies, government institutions, and NGOs to advance UN priorities in international development, human rights, and governance.

  • UN Coordination Officer at United Nations

    Coordinated interagency initiatives across 15 UN agencies under the UN Country Team, serving as chief liaison to the UN Resident Coordinator (Ambassador), Russian MFA, and UN HQ. Directed high-level visits, including annual missions of the UN Secretary-General, ensuring flawless protocol, stakeholder engagement, and media visibility. Led advocacy initiatives on the Millennium Development Goals, gender equality, and disability inclusion, shaping policy dialogue with national counterparts. Maintained operational continuity during leadership transitions and enhanced UN visibility through strategic communications. 2011: Served as Acting Regional Coordination Specialist (UNDP, New York), supporting policy alignment across Eastern Europe and Central Asia.

  • Various posts within the UN system at United Nations

    Supported the UN Resident Coordinator’s office on the full range of policy and coordination issues related to the UN agenda in Russia. Partnered with agencies, government institutions, and NGOs to advance UN priorities in international development, human rights, and governance.

  • UN Coordination Officer at United Nations

    Coordinated interagency initiatives across 15 UN agencies under the UN Country Team, serving as chief liaison to the UN Resident Coordinator (Ambassador), Russian MFA, and UN HQ. Directed high-level visits, including annual missions of the UN Secretary-General, ensuring flawless protocol, stakeholder engagement, and media visibility. Led advocacy initiatives on the Millennium Development Goals, gender equality, and disability inclusion, shaping policy dialogue with national counterparts. Maintained operational continuity during leadership transitions and enhanced UN visibility through strategic communications. 2011: Served as Acting Regional Coordination Specialist (UNDP, New York), supporting policy alignment across Eastern Europe and Central Asia.

  • Various posts within the UN system at United Nations

    Supported the UN Resident Coordinator’s office on the full range of policy and coordination issues related to the UN agenda in Russia. Partnered with agencies, government institutions, and NGOs to advance UN priorities in international development, human rights, and governance.