New York City Metropolitan Area
I'm a senior creative and analytical marketing professional with deep experience in B2B tech.. I'm a strategic practical problem-solver who grasps the big picture and brings structure, discernment, clarity, and insight to projects. I love the challenge of juggling multiple projects in fast-paced work environments. I have extensive experience as a content and project manager and marketer, tech and business reporter, content strategist, creator, and editor. My superpower is translating complex technical and finance topics into engaging content that converts. I specialize in interviewing subject matter experts to render complex topics into clear and engaging stories, earning the highest compliment you can give a ghostwriter: "It sounds like me -- only better!" I deliver greater value with content that works not just for the moment but retains audience interest and traffic for years. See the proof here: https://ariellabrownportfolio.blogspot.com I have over 15 years of experience reporting on tech. My work has been published in AdAge, Baseline, DMN, Dice, EBN, EE Times, Forbes, Information Week, CoinDesk, CFO, CSO, Runtime, Techopedia, Telco Transformation, and Light Reading. I've acquired a deep understanding of innovations in technology, including 3D printing, 5G, AI, blockchain, cloud computing, cybersecurity, FinTech, IoT, InsurTech, SaaS, and their business applications. My clients and employers included a number of startups and other tech-centered businesses like IBM, GE, and Oracle. My branding, marketing strategy, demand generation, lead generation, SEO, and social media delivered exceptional results for them. Notable achievements include increasing site traffic and engagement through strategic content planning, bringing in a sales qualified lead for a six-figure content within 24 hours of the publication of a single article, increasing distribution and reach by producing high-quality articles that other publications request to run them, and contributing to two startups reaching their goal of being acquired. Are you considering using an LLM instead of hiring a professional writer to save money? You're going to end up wasting your time and resources on a lost opportunity with forgettable AI slop that can never achieve the primary goal of content marketing -- standing out from the competition. For that, you need extraordinary content that attracts and engages human interest. That not only delivers ROI now but continues to deliver value years after they're posted.
🙋♀️ Currently accepting new clients and open to in-house positions for agencies and businesses. 👓Driven by data and sound SEO practices, I produce everything from book titles to brand taglines to whitepapers, including blogs, thought leadership articles, case studies, eBooks, and video scripts. I've created content marketing thought leadership articles for several technology-centered media outlets and businesses, including Google, IBM, Nutanix, Hyland, IBM, CFO, CSO CoinDesk, DMN, Dice, Forbes, InformationWeek, Runtime, and The Register. Among my clients was Tiger Supplies. Its goal was to increase brand recognition, reach, & engagement through web content, product descriptions, and social posts. ✔Content: Collaborated with the marketing department to create content for the site, blog, and social media ✔Social branding: Organic Twitter following increased 450% within 6 months with no paid promotion. Kallah Magazine was the first venture of WWP. It was a print magazine with digital support and managed every stage of production and distribution. The site, blog, and FB page are still active. ✔Content Strategy and Editing: I planned the content calendar and collaborated with other writers whose work I edited. ✔GTM and Sales: It became profitable by the end of the first year and increased output and revenue YOY for 6 years through ad sales. ✔Production and Logistics: I sourced graphic designers and printers and managed the distribution, expanding it from the local area to 3 states. ✔Social branding: I created a Facebook page for an interactive connection with readers.
I contribute to the communication strategy and operational efficiency of a registered nonprofit organization that generates around $2 million in annual revenue from a combination of rental income, membership, and donations. ✔Managed sourcing, uploading and maintenance of digital assets within the data storage system and website management platform ✔Qualified customers and set up individual files with first-party data to provide a basis for ABM ✔Segmented audiences and personalized direct marketing emails and letters accordingly ✔Audited accounts to find what was outstanding and corrected data and charge duplication errors ✔Designed flyers and digital assets with Canva to publicize events through digital and print media ✔Improved site experience by removing outdated information ✔Boosted engagement through better copy on mailed and published materials ✔Streamlined weekly newsletter production and reduced errors by implementing a new system with a single point of reference to replace the existing system that siloed the pieces of information in multiple emails and jotted down notes that often led to critical pieces being overlooked. ✔Introduced a template for Google Sheets in place of handwritten papers to track hours and pay ✔Tapped into the power of generative AI to reduce manual processes in data collection and sharing ✔ Managed responses and follow-ups to queries about facility rentals with customized contracts ✔Cut costs by reviewing current and prospective vendors to find the most economical option Revenue responsibilities extended to processing payments and issuing invoice, taking in credit card information, checks, and cash from donors and assigning them to correct categories for tracking
Totally Jane Austen brand sales increased 7X in 2025 over previous years as a result of implementing a concerted social media strategy and offering more products designs than ever before. I monitor what sells well for a data-driven approach to development and marketing. Follow on Facebook here https://www.facebook.com/profile.php?id=61583394715948 and X https://x.com/JaneAusten250
Writing and editing articles for the school's content marketing. I edit nearly all student blogs that get posted. I've also updated the plug-ins and content on the organization's WordPress site. All work is turned around swiftly and accurately.
I was a regular contributor to Light Reading publications before it was acquired by Informa and returned to it after the acquisition in 2023. My blogs on voice activation and security were the top two performers for the site as measured in comment activity, garnering 155 and 115 comments.