Quezon City, National Capital Region, Philippines
I started my professional journey as a news writer for the largest broadcasting network in the Philippines, I transitioned to a prominent telecommunications services provider, where I became an integral part of the marketing department. This marked the beginning of my immersion into the realms of Public Relations and Digital Marketing. Eventually, I discovered my passion within the Corporate Communications team, specializing in Sustainability and leading the Social Innovation pillar. In this capacity, I collaborated closely with local and international social entrepreneurs and startups utilizing technology for social good, assessing and implementing pilot programs in local communities. My current role with Starbucks Philippines entails handling Digital, Public Relations and Sustainability campaigns. With more than a decade of experience in the communications industry, my professional journey has finely tuned my skills in Public Relations, Corporate Social Responsibility, and crisis communication. This extensive experience has shaped me into a motivated, outgoing, and highly adaptable individual, transforming me into a seasoned communication professional ready to tackle challenges head-on.
It’s official! I’m stepping in the role of Marketing Manager at Starbucks Philippines. ☺️ As my role grows, so does my gratitude and love for the brand. I’m incredibly thankful for the opportunity to lead Public Affairs, Digital, Social Impact, and Marketing — work that inspires me and gives deeper purpose to what I do every day here at Starbucks. 💚☕️
Handling the Corporate Communications Team of Belo Medical Group. In-charge of overall PR Strategy and Sustainability, ensuring exceptional influencer management and media relations.
Leading social & digital content creation for corporate communications campaigns, specifically Sustainability content. I handle content strategy and execution for internal channels, and Globe Bridging Communities- the social media page of Globe's CSR arm.
As the social innovation pillar lead, I closely work with local and international social innovators/startups that use technology for social good. We help them through an acceleration program and help them scale/pilot their services in the Philippines, while integrating them into the business.
As a PR & Communications Expert, part of the PR & Communications team/External Affairs of Globe Telecom, I was handling public relations for mobile brands such as Globe Postpaid, Globe Prepaid, and Globe Platinum, handling the brand Globe Lifestyle (Globe clothing & gadgets line) as well. This role incredibly honed my writing skills and I learned the ropes of media relations. A major part of my role is communicating all brand efforts and positioning campaigns and inculcating brand love among consumers, by churning out relatable and real content.
• Conceptualizes, develops, and implements campaigns and activities for Nuffnang Talents. • Actively seeks new talents and influencers to add to the Nuffnang network. • Maintains good relationship with bloggers and influencers, and handles online campaigns for them. • Executes advertorial campaigns for influencers and bloggers in our network. • Attending campaign related events and blogger relations.
• Provided information through the use of extensive research for online materials and daily articles for Pamilya OnGuard under ABS-CBNnews.com • Wrote daily articles about Netizens’ review for TV Patrol. • Attended events for the Entertainment team, and is in charge of posting on social media using ABS-CBNnews.com accounts. http://pamilyaonguard.abs-cbnnews.com