Chicago, Illinois, United States
Design and execute global demand generation strategies across paid and owned channels while maintaining full accountability for budget allocation and media performance. Orchestrate out of home tactics to amplify brand messaging and collaborate with the PR team to develop and scale integrated brand narratives. Lead high impact webinars and educational sessions on AI applications to establish thought leadership and drive industry adoption. Direct the use of specialized agents to scale campaign production and partner with the creative team to architect messaging tests and high performance funnel strategies. Work in lockstep with Sales leadership to optimize conversion paths and ensure marketing output directly achieves aggressive revenue targets.
Developed and executed integrated marketing strategies that aligned with company goals and supported business growth. Collaborated with product and sales as well as customer success teams to ensure marketing programs supported product launches and sales objectives. Oversaw the planning and execution of multi channel campaigns while ensuring consistency in messaging and branding across all touchpoints. Ran brand campaigns to elevate market presence and strengthen brand equity. Analyzed campaign performance and marketing ROI using data driven insights to optimize strategies and tactics. Fostered a culture of innovation and collaboration within the marketing team. Presented on webinars to showcase product use cases for marketing peer leaders to share best practices and drive thought leadership.
Led design and implementation of demand generation campaigns using email marketing and content promotion along with webinars and social media to generate qualified leads. Built segmentation strategies for personalized campaigns and analyzed marketing KPIs to report on lead follow up and conversion rates. Executed account based marketing strategies to attract and expand new business from target accounts. Mapped campaigns and created roadmaps for each stage of the buyer journey to track effectiveness and optimization opportunities. Ran outbound email programs and programmatic campaigns using first and third party intent signals. Partnered with Sales and Field Marketing leaders to identify market opportunities and measured performance across specific channels to consistently improve ROI.
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Led late-stage demand generation programs that drove conversions and accelerated deal velocity to increase closed won revenue. Partnered closely with Sales Development and Marketing teams to identify funnel friction while scaling automated nurture programs and personalized outreach strategies. Designed creative multi-channel campaigns incorporating email and direct mail as well as paid media and high impact events to engage and convert key prospect segments.