Milan, Lombardy, Italy
Innovative problem solver with passion for communication, digital innovation and international environment. Experienced in Digital Marketing, eCommerce and Corporate Comms. Curious. Love travels, good food and Made in Italy.
- Lead global marketing effectiveness programs, shaping how marketing budgets are invested and measured across markets, with a clear focus on impact, ROI and continuous performance improvement. - Turn data into decisions, translating complex media, content and performance signals into clear, actionable insights that influence global and local marketing strategies. - Transform global content production at scale, driving new models (e.g. content hubs), accelerating asset reuse, and embedding GenAI to boost speed, efficiency and creative effectiveness across markets.
- Digital Marketing for the full portfolio (Aperitifs, Spirits, Champagne), including content production and campaign optimization at global level - Kick Off of Content Studio, a near shore productions operation team, creative and fast-to-market - Coordination of digital plan in the Markets - Collaboration with the CRM and eCommerce global teams to ensure consistency with brands' vision and online image
- Brand Strategy, brand vision and value proposition, brand visual identity and brand guidelines - Communications and media initiatives, both online and offline - Budget management (advertising, communications, events, fees, productions and promtions) - Consumer, competitor and customer insight analysis - Analysis of sales forecast and relevant financials and reporting on product sales
• Coordination of 25 CRM brand plans with focus on the integration of different digital touchpoints • Project Leader for CRM innovation initiatives mainly related to e-commerce • Development of a unique Digital Direct Marketing plan for the Nestlé Group • Digital Marketing point of contact for Galderma, Nestlé Purina, Nestlé HeatlthScience and Nespresso
• Development and implementation of Internal Communication Strategy to spread Corporate Values and Key Initiatives in HQ and Factories (about 6000 employees). • Project Leader for the development of the new Internal Web Portal and new Internal Social Network, coordinating about 60 people involved in the project • Member of Digital Acceleration Team
• Leader for the Start Up of Communication & Change Management function in the new born Nestlé Business Services (NBS) Africa Organization, based in Ghana. • Responsible to organize trainings to share internally the NBS Organization’s Values (trainings delivered to about 80 peoples with 95% of positive feedbacks). • Responsible to start up communication tools (newsletters, conferences, web portal) for both employees, internal business partners located in 41 African Countries and stakeholders at Global level.