Brussels Metropolitan Area
Passionate and results-driven Retail Brand Manager with extensive experience in offline and online brand management within the luxury and beauty industry. With a deep understanding of retail strategy, and omnichannel activation, I excel in crafting impactful brand experiences that bridge physical and digital touchpoints. My expertise spans trade marketing, customer experience, strategic partnerships, and data-driven decision-making, ensuring strong commercial performance and premium brand positioning. Aspiring to evolve into other marketing and commercial roles, I am eager to leverage my expertise in brand strategy, market expansion, and innovative retail solutions to drive business success on a larger scale.
- Driving O+O Sales & Performance: Meeting or exceeding sales targets within assigned O+O doors, monitoring KPIs and analyzing data to identify opportunities for growth. - Implementing Marketing Strategies: Executing marketing plans at the point of sale and online, including new product launches, promotions, events, and visual merchandising updates to create exciting and engaging customer experiences that align with brand image. - Maintaining Brand Image & Standards: Ensuring consistent brand presentation and messaging across all retail touchpoints, upholding visual merchandising standards, and monitoring competitor activities. - Managing Retail Partnerships: Collaborating with retail partners to build strong relationships, negotiate favorable terms and plan joint marketing initiatives. - Inventory Management: Forecasting retail demand, managing stock levels to minimize out-of-stocks and overstock situations, and coordinating with supply chain/logistics teams. - Budget Management: Ensuring optimal allocation to maximize brand impact. - Reporting & Analysis: Preparing regular reports on retail sales performance, market trends, competitor activity, and providing insights to inform strategic decision-making. - Collaboration & Communication with Stakeholders: Building and maintaining strong relationships with a wide range of internal and external stakeholders, including: Internal: Finance teams (budget management, sales reporting), Supply Chain/Logistics (inventory management, product allocation), Marketing & Communications (campaign alignment, asset development),… External: Retailer buyers (negotiations, product placement), suppliers and designers (visual merchandising, marketing materials), event agencies (event planning and execution), print agencies (production of marketing collateral),… - RBM community Lead : Leading and supporting the RBM community by driving coordination, alignment, knowledge-sharing, and team development.
Trade marketing on Designer Brands Brand portfolio: Prada Mugler Valentino Viktor&Rolf Maison Margiela Azzaro Diesel Cacharel Ralph Lauren
Retail Activation Coordination - all Luxury Division Brands (Lancôme - Yves Saint Laurent - Biotherm - Armani - Designer Brands)
Clinique - Darphin - Origins Launch of Even Better Clinical Serum Foundation and Moisture Surge 100H
I organized a live music concert to collect money for the charitable organization ICHEC HOUSING PROJECT.