Ariana Carpentieri

Associate Marketing Manager at Tor Publishing Group

White Plains, New York, United States

About

• Conducts research lists for outreach to book reviewers, Bookstagram influencers, television and radio stations, bloggers, Goodreads users, and independent bookstores. • Crafts pitches for numerous titles, corresponds with readers, and is the direct point of contact for bloggers. • Facilitates advance reader copies and finished book mailings. • Creates marketing campaign materials such as dedicated book inserts, reading group guide questions, blog content creation, photos for our social media accounts, and curating items for book sweepstakes and influencer mailings.

Experience

  • Tor/Forge Books (7 yrs 11 mos)
    • Associate Marketing Manager
      Oct 2024 - Present · 1 yr 9 mos

    • Marketing Coordinator
      Mar 2021 - Oct 2024 · 3 yrs 8 mos

    • Assistant to VP of Marketing & Publicity
      Aug 2018 - Mar 2021 · 2 yrs 8 mos

  • Membership Advisor at Orangetheory Fitness
    May 2024 - Present · 2 yrs 2 mos

  • Bookstagram Influencer at Bookstagram
    Apr 2017 - May 2021 · 4 yrs 2 mos

    I maintain a Bookstagram with over 18,000 followers in which I feature my photos of books, write reviews, and actively interact with the reading community.

  • Marketing Intern at St. Martin's Press
    Jan 2018 - Aug 2018 · 8 mos

  • Work Study Student for Finanical Aid at St. Thomas Aquinas College
    May 2017 - May 2018 · 1 yr 1 mo