Metro Manila, National Capital Region, Philippines
Chief Operating Officer of Potato Corner Franchise in Shell Salawag Cavite
- Served as the lead for Social and PR, providing monthly reviews and new strategies for optimization - Helped deploy BeautyMnl's first-ever rebrand campaign 'For Every Filipina, Every Step of the Way' and 6th year Anniversary via Social and PR - Executed PR plans for biggest sales such as 11.11 and 12.12 - Helped lay foundation for 2021 Category Marketing strategies - Played key role in designing a 'Customer Understanding Program', a sustainable and comprehensive research program meant to understand customers and guide marketing plans and executions
- Helped execute new business model to help drive incremental growth and scale for Taste Central Curators Inc. - Championed market research and analysis to ensure competent and competitive packages
Co-founder - Established a brand that offers a sustainable lifestyle items i.e. Wheat-based utensils, tumblers, and many more - Oversees daily operations and optimizes operating capabilities to deliver to our highly valued partners such as ABS-CBN Foundation, Fully Booked, and Enchanted Kingdom - Manages company financial operations, ensuring profitability and growth
- Flex operational support across brands in the haircare portfolio (Cream Silk, Clear, TRESemmé, Dove, etc.) - Played key role in launch of Cream Silk's innovations such as the Triple Keratin Rescue Ultra Treatment Range and Hydra Fresh Premium Light Conditioner as well as the first-ever purpose campaign: #ConditionedForGreater with best-in-class creative executions and outstanding results - Spearheaded deployment of Clear's biggest project since 2015 across all channels and key partnerships on time