Aria Koberg

Incoming Freshman at Notre Dame | MR Camps

Austin, Texas Metropolitan Area

About

I’m an incoming Mendoza student entrepreneur passionate about empowering young girls through sports, leadership, and community. I’m the Founder and CEO of Mini Riders Camps, a youth camp that I’ve grown to a multi-state program with several locations in Utah, Southern California, and Texas. I manage everything from operations and curriculum to marketing, franchising, partnerships, and created a scholarship program to support riders who need financial assistance. I’ve interned with Texas NICA, authored a children’s book promoting girls’ empowerment, and received the 2024-25 National GRiT Award for my work advancing gender equity in cycling. I’m also an active student leader involved in student government, multiple sports, and community service.

Experience

  • CEO, Founder at Mini Riders Camps
    Jun 2024 - Present · 2 yrs 1 mo

    - Founded summer camp to teach young girls mountain biking (https://www.miniriderscamps.com/) - Expanded nationally from Austin to Southern California, Utah, and 4 other franchises in Texas - Created LLC, secured insurance, published website and social media, ran marketing, drafted legal docs, developed curriculum, organized camp logistics, scouted trail routes, hired counselors, coached campers - Designed scholarship program to provide tuition and bikes to needy campers - Donated 10% of proceeds to GRiT (organization dedicated to growing gender equity in mountain biking) - Productized camps to create franchise program to continue to grow the business and community

  • Venture Capital Intern at Persephoni Bio
    Jan 2026 - Jan 2026 · 1 mo

    - Gained hands-on exposure to venture capital operations in the biotech sector, evaluating early-stage medical research and its path to commercialization - Participated in partnership meetings with the American Cancer Society, assessing prospective portfolio companies based on team strength, funding, regulatory feasibility, and patient impact - Built a working understanding of capitalization tables, venture financing structures, valuation trade-offs, and dilution from both founder and investor perspectives - Shadowed senior leadership across operations, partnerships, and medical affairs, gaining insight into contracts, financial management, FDA regulation, and cross-sector collaboration

  • Book Author at Amazon
    Nov 2025 - Nov 2025 · 1 mo

    Authored children's book “Gritty Gabby Rides a Mountain Bike” to encourage more young girls to try mountain biking. The work includes themes of grit, empowerment, and community. Available on Amazon via paperback and Kindle. Gold Mom's Choice Awards winning book and #1 new release on Amazon for its genre.

  • NICA Winter Intern at National Interscholastic Cycling Association
    Jan 2025 - Feb 2025 · 2 mos

    - Created race-readiness checklist, race schedule, and first-time racer guide - Built marketing strategy targeting elementary riders and female participation to boost league growth - Delivered feedback on and revised league rules - Published articles and managed state-wide website - Produced Instagram videos, flyers, and social media posts - Co-designed 2025 State Championship race course through digital mapping and on-site evaluation