Türkiye
A successful management professional from the EU, with international expertise who thrives on challenges and believes in out-of-the-box thinking. Proven track record of managing projects, finances and human resources mainly in marketing, customer experience excellence, customer segmentation and crm, business processes/customer journeys mapping and optimization. Dedicated to understand and execute corporate KPI’s and goals yet confident in challenging and updating them where necessary. A dedicated team player who contributes to mutually beneficial work relationships and networks. Dynamic and flexible personality blending with analytical mindset and attention to detail. Open to full time, contract or consultancy positions. Mr. Isin is a graduate and member of Chartered Institute of Marketing (CIM) -the world’s most reputable marketing management institute and holds the prestigious Chartered Marketer (MCIM) status from the UK. He is also the management member of the Customer Service Institute (MMICS) of the United Kingdom.
Music composition and lyrics writing Studio mix & mastering Live performances
• Foundation and brand and corporate identity strategy development for local private hospital in Antalya/Turkey.
• Foundation of Antalya,Turkey office for market expansion • Recruitment, orientation and performance management of human resources • Planning, budgeting and forecasting of operational and financial aspects of the business • KPI setting, marketing and communications of business activities in the local market
• Start-up business planning, corporate identity, customer experience, marketing and communications strategies building and implementation of ophthalmology clinics chain
Base: Turkey Markets: Sweden, Norway, Denmark, Finland Operation: Turkey, Greece, Cyprus, Tunisia, Egypt, Spain • Business performance baseline research for marketing, sales and customer service operations • Consolidation of fragmented marketing budgets in five countries worth €4,5m • Review of marketing channels and materials and transformation of corporate communications • Customer segmentation analysis for Nordic market and customer satisfaction KPI’s introduction in line with the segmentation findings • A custom corporate CRM module is produced to secure international customer data with encrypted technologies, data mining processes started to identify growth and new product development opportunities. • Customer journeys and business processes mapping and optimization scheme rollout resulting in increased call-centre efficiency, (waiting and resolution times reduced, FCR and sale figures increased), reduced complaints and re-clamations in market countries, NPS score improved by 3 points over two years • Media team formed with high level of skills and technological tools in order to capture the best possible audio visual product presentations where the results have been witnessed over 6 months in social media and youtube sales conversions. • Delivered two customer experience and sales trainings to call centre and destination reps in order to increase the awareness of the corporate goals, service KPI’s and increase the skills to up-selling or cross-selling opportunities