Istanbul, Türkiye
With over 10 years of digital marketing experience, Arda continues his career as a Digital Marketing Director at Misli.com, helping brands in the areas of digital marketing and growth by blending different cultures from agency, brand, and start-up backgrounds. He worked at Dogan Online, ZEO, Modanisa, Demirören Media, and MedyaNet in the past. He is a speaker at conferences and workshops in the field of digital marketing.
• Conducting cohort analysis to identify trends and patterns in customer behavior, • Defining goals for new members and customer segments, • Setting revenue targets for new customers and developing strategies to achieve them, • Mapping out the customer journey for new users to improve user experience, • Increasing the retention rate of new customers through targeted campaigns, • Boosting the average deposit amount of new customers through targeted promotions and incentives, • Increasing the average revenue generated by new customers, • Managing the SEO, SEM, and analytics teams to drive traffic, • Conducting customer lifetime value (LTV) analysis for different traffic channels to determine ROI, • Automating the reporting process to ensure accurate and timely delivery of insights.
• Managed SEO, SEM, and BI teams, • Determined SEO strategies, • Determined SEM strategies, • Established measurement and reporting standards, • Conducted cohort analysis to contribute to growth processes, • Provided support on marketing strategies based on cohort analysis results, • Designed retention campaigns based on cohort analysis results, • Applied campaign ideas to digital channels, Brands worked on: levis.com.tr, dockers.com.tr, barcin.com, tatildekirala.com, kifidis.com.tr, misli.com, yakala.co, yenibiris.com, millipiyangoonline.com.
• With three different teams, managing SEO, SEM, social media and BI. • Determining strategic goals of the company in digital marketing with the developments in the digital field by following media dynamics. • Establishing team goals, • Reporting directly to CDO • Developing projects based on strategic goals Additionally, • Establishing digital marketing strategies for all new business lines in the group companies • Managing operational processes