London Area, United Kingdom
With 20+ years of experience in global marketing, I specialize in growth strategies powered by strategic AI implementation. I have helped organizations enhance marketing and sales effectiveness while delivering measurable business outcomes. My expertise includes: 🔹 Growth Marketing & Strategy: Delivering significant audience growth and engagement metrics across digital channels with proven experience in acquisition strategies, ABM implementation, and digital-first approaches that drive pipeline conversion. 🔹 Marketing Technology & Automation: Comprehensive MarTech stack integration between platforms like Marketo, Salesforce, and 6sense, creating custom automation workflows that enhance audience engagement and drive marketing efficiency. 🔹 Content Strategy & Personalisation: Data-driven content strategies that leverage AI for scaling (both 1-to-1 personalisation and 1-to-many repurposing), resulting in enhanced engagement and measurable pipeline impact. 🔹 AI-Enhanced Marketing: Implementing AI tools to optimise content analysis, ad performance, creative generation, and multivariate testing - enabling marketing teams to achieve more with existing resources. 🔹 Digital Media & Campaigns: Expert in managing performance marketing across channels, Connected TV advertising, podcast production/promotion, and integrated campaign strategies that deliver exceptional ROI. 🔹 Social Media Leadership: Member of LinkedIn Creator Program with my community of 250K+ across platforms, while simultaneously scaling brand communities to 1M+ followers for organisations. I specialise in transforming organic social into a powerful traffic driver and engagement channel. I have proven success activating executive voices through strategic thought leadership programs that amplify personal and corporate brands. Trained 600+ Leaders & Business Professionals on LinkedIn Personal Branding. As a LinkedIn Top Voice (2024) and TEDx speaker, I'm passionate about helping marketing organisations embrace AI while maintaining brand integrity and human creativity at the core of their strategies. "Thoughts and opinions are my own"
Lead the enterprise AI rollout across a global marketing team, building the governance, training, and scalable workflows that turn an AI-first mindset into how the team actually works Own EMEA marketing strategy end to end, driving growth and measurable market impact across diverse geographies Direct Field, Partner, and BDR functions, aligning them around a single integrated go-to-market motion Accelerate pipeline through tight sales and marketing collaboration and data-driven decisions, winning in enterprise and strategic accounts Build and mentor high-performing teams, with a culture of accountability and ownership
- Managed integrated campaigns, paid media, and social media functions across the organisation, establishing unified metrics and KPIs - Delivered 60+ integrated campaigns with significant ROI across Fintech, Banking, Insurance, Retail, Healthcare, and Travel verticals - Launched Social Thought Leadership programme activating 70+ executives on LinkedIn, gaining 200K followers and making organic social the third-largest website traffic source - Led transformation of in-house paid media capabilities, managing performance marketing budget across digital platforms - Created comprehensive playbooks for marketing teams to implement paid media channels, email marketing strategy, and social media thought leadership - Improved email marketing performance through strategic optimisation and personalisation techniques - Managed webinar execution and strategy, driving brand engagement and lead generation - Developed custom GPTs for marketing teams to ensure consistent brand tone and voice across content creation - Trained marketing teams on leveraging AI for content scaling while maintaining brand guidelines and messaging authenticity
- Drove significant pipeline growth and 35% YoY revenue increase through innovative digital and field marketing strategies - Implemented go-to-market strategy for a SaaS database cloud service using a product-led growth approach - Increased B2B partner bookings by 20% through strategic co-marketing campaigns and account-based marketing initiatives - Managed events across Europe resulting in measurable revenue growth - Launched and led "PG Build" virtual event series, a 2-day annual conference featuring 30+ expert talks - that attracted 5k+ attendees with 8+ NPS score over two consecutive years - Boosted social media engagement by 35% YoY through effective B2B influencer marketing strategies - Developed tailored corporate branding for EMEA markets with regional benchmarking for Middle East, Eastern Europe, and Africa - Implemented comprehensive MarTech stack integration between Marketo, Salesforce and 6sense, with custom automation workflows using Zapier - Created OKR frameworks and marketing dashboards to align field marketing activities with broader business objectives
Aspire is a Global Marketing Recruitment Agency helping clients connect with candidates in the UK, US, and Asia, currently managing Global Marketing Team and Budgets for Aspire globally. - Implemented content recommendation engine delivering personalised content based on user journey, resulting in 5X increase in engagement metrics - Pioneered data-driven content strategy that achieved 116% returning business from existing members and 23% growth in new customers - Developed and launched 'Aspire Talks' event series in UK and APAC, creating direct engagement pathways with target audiences - Led website architecture transformation project, enhancing speed-to-market for new content initiatives and improving user experience - Expanded operations into APAC markets with new setup in Singapore and Hong Kong, adapting marketing strategies for regional audiences - Designed and implemented predictive analytics models to identify high-value audience opportunities and optimize marketing resource allocation - Managed global marketing team, fostering thought leadership content that resonated with key decision-makers across markets - Integrated marketing automation tools to streamline campaign execution and improve measurement of marketing effectiveness
Business Intelligence Dashboard platform specializing in Education, Professional services and Manufacturing industry. • Worked on Brand Messaging to drive the brand • Delivered 13 Events across the UK to drive sales & industry penetration • Managed PR activity including insight-led stories, thought leadership and speaking opportunities • Delivered uplift in business revenue YoY directly attributed to marketing • Responsible for Market Research for new product development & enhancement