Arati Dubey

Technical SEO Specialist | Helping Businesses Pivot to Organic Growth | Google Search Console & Lighthouse Expert | SEO Auditor | Data-Driven Strategist

Kolkata, West Bengal, India

About

I’m a self-taught SEO enthusiast. To truly understand the 'Technical' in Technical SEO, I built my own website from the ground up using WordPress—relying entirely on free resources and self-study. This hands-on experience allows me to understand a site's backend better than just reading theory ​What I bring to the table: ​Technical SEO: Expert in Website Audits, Core Web Vitals, Schema Markup, and fixing Crawl/Indexing issues. ​Data Analysis: Proficient in Google Analytics 4 (GA4) and Google Search Console (GSC) to track performance and user behavior. ​On-Page & Off-Page: Advanced Keyword Research, Content Optimization, and high-quality Link Building strategies. ​Strategy: Developing end-to-end SEO roadmaps that align with business goals to increase ROI. ​I am passionate about staying ahead of search engine algorithm updates and ensuring websites are not just ranking, but also delivering a great user experience.

Experience

  • Search Engine Optimization Manager at

    Built a comprehensive SEO resource site using WordPress without external assistance. Achieved an Average Position of 1 and 100% CTR for targeted keywords within 24 hours of indexing. Manually managed URL submissions via Google Search Console, ensuring 100% crawl accuracy for new content. Leveraged AI-driven strategies for keyword mapping and content optimization to stay ahead of 2026 search trends.

  • SEO Specialist at Self-Employed
    Jan 2026 - Present · 6 mos