Cairo, Egypt
Experienced Creative with a demonstrated history of working in the events services industry. Skilled in Branding, Campaign Concepts, Filmmaking and Set Design. Strong arts and design professional with a Bachelor of Arts (B.A.) focused in Graphic Design from Art & Design Academy.
- Founded SBBA.Design, a consultancy driving social impact through innovative design solutions in wellness, education, community development, and urban planning. - Collaborated with diverse clients, including ORA Egypt, Cultiv, Saudi GEOSA, Arweqah & Saudi Ministry of Hajj and Umrah to deliver socially conscious design solutions. - Developed and facilitated a design thinking program for IB Schools students, empowering the next generation to solve social challenges creatively.
9+ years experience in luxury Hospitality and Events. With 270+ events and 18+ hospitality concepts. - Collaborated with high-profile global and local brands, including VOGUE Italia, EMAAR Misr, Gouna, Sodic, ORA, Tatweer Misr, BMW, LIO, and Paradise Ibiza, to develop and execute luxury experiences. - Conceptualized and produced innovative events at scale, such as the SARAAB and TOGETHER Music Festivals, positively impacting brand perception and engagement. - Developed experiences and brand strategies for hospitality brands including KIKI's beach, Mazeej Hotels, Buoy Restaurant, Casa Nōku, and Shawlaki Delicacies. - Advised on brand strategy, customer experience design, and placemaking initiatives for diverse projects, including the IL Monte Galala luxury Red Sea resort, Hacienda White Beach (a vibrant North Coast beach destination), and LA Viennoise (a sustainable historical building in Downtown Cairo).
- Originate ideas and concepts for various types of events (especially: Mood boards, and Comprehensive presentations). - Head the creative team and lead it through ideas, design and operations. - Advise the set production company, Audio/visual, special effects suppliers, costumes, props, makeup artists, and monitoring their work, and attending progress meetings, and rehearsals to advise on visual direction. - Consider the brief -which may be written or oral- to identify factors indicating a particular visual style. - Researching brand history, identity, and marketing objectives (for instance: Emaar’s Marassi, Orascom's Gouna, ERC's Sahl Hasheesh, Palm Hills, Chives, Absolut, Philip Morris, and Magdi Yacoub Heart Foundation) - Provide scale drawings and references for setup, stage, light and visuals. - Manage creative related accounts with international partners (for instance: Blue Marlin Ibiza, Namous Mykonos, MusicHall Dubai, and broadway shows like the Sound of Music and Thriller)
Developed a comprehensive brand strategy for the urban space surrounding the National Museum of Egyptian Civilization. The strategy focused on extending the visitor experience by adding urban spaces, food, and beverage outlets, event spaces, an edutainment program, and interactive immersive experiences. NMEC is the first museum in the Arab world focusing on the earliest civilization in history - the ancient Egyptian civilization.
- Found a freelance-based creative studio that serves branding purposes. - Developed a unique branding process, gamified briefing system, and internal working manuals. - Developed more than 30 brand identities. - Hired more than 20 Creative freelancers including illustrators, photographers, 3d artists, videographers, and animators. - Experimented with a variety of video techniques (for instance: Stop-Motion, Complex financial data visualization Motion-Graphics, and Short brand films. - Managed different accounts with different industries (for instance: Education, Finance, technology, Research, Fashion, Food, and Sports.)