Andrew Pritchard

B2B Demand Gen veteran | Field Marketing | Partner Marketing | Start-up creativity with grown-up efficiency | Strategic thinker with sleeves that still roll up

San Diego, California, United States

About

Exceptional marketing leader, skilled in crafting demand generation strategy to drive business impact and enable predictable growth. Passionate about the customer lifecycle and solving business-critical problems. International success in start-up and grown-up organizations. Outstanding people manager, able to recruit, retain, and inspire world class teams to deliver career-best performances. Core competencies: - Go-to-market strategies that target growth opportunities - Aligning demand generation to sales and marketing priorities - Build strong cross-functional partnerships with business leaders - Define messaging that talks to customer business needs

Experience

  • Director, Global Field Marketing at Semperis
    Oct 2023 - Present · 2 yrs 10 mos

  • Director, Global Field & Partner Marketing at dbt Labs
    Feb 2022 - Mar 2023 · 1 yr 2 mos

    Responsible for establishing global field & partner marketing, aligning with regional pipeline needs, collaborating with priority partners, and evolving market opportunities

  • Sr. Director, Field & Partner Marketing at BitTitan
    Jul 2021 - Feb 2022 · 8 mos

    Responsible for field, channel, alliance, and distribution marketing at BitTitan. We help customers modernize IT by creating awareness, generating demand, supporting market expansion, and spotlighting successes for BitTitan's portfolio of IT solutions.

  • Director of Marketing at Perspectium
    May 2017 - Jul 2021 · 4 yrs 3 mos

    Create awareness, build demand, enable sales, and support rapid business growth

  • NetApp ()
    • Director, Marketing Lifecycle & Loyalty Programs
      Jul 2016 - Jan 2017 · 7 mos

      Director for global marketing programs that help customers gain maximum value from their investment in NetApp products and services. Improve collaboration with customers, increase engagement and advocacy across the NetApp community, and ensure a quality user experience that results in improved retention and loyalty over time.

    • Director, Strategy & Integrated Marketing
      Aug 2012 - Jul 2016 · 4 yrs

      Lead GEO planning, GEO Marketing Operations, and integrated campaigns that increased awareness and demand for NetApp storage & data management solutions. Grew GEO Marketing pipeline contribution by 128% over a 3-year period by overhauling lead management, budget management, and business intelligence practices to improve visibility into Marketing’s contribution throughout the demand generation funnel