Atlanta, Georgia, United States
Leading customer success for Fil One, a decentralized S3-compatible object storage solution, where I own the full client journey from inbound sales and pipeline management to account management. Combining a Web3 background with experience in sales and partnerships to bridge the gap between decentralized technology and the clients adopting it.
Partner with the Marketing & Communications team to create sponsorship opportunities for Filecoin Foundation's web3 events globally.
Created a book protector in 2019 to address wear and tear associated with physical books and grew the team to three employees and looking into selling at retail stores. As part of the company’s launch, I devised a digital marketing strategy by determining positioning and audience targeting to create relevant content, build community, and encourage user-generated content. Selected as a vendor for H&M x Buy From a Black Woman marketplace, I now oversee this passion project while learning and executing paid media as a brand via influencer marketing, search, video, display, and more for the company.
At Saint Rock Media, I specialize in driving revenue growth through strategic partnerships in event sales and sponsorships. By fostering long-term client relationships, I deliver seamless, customized experiences that align with their unique needs. My work focuses on ensuring successful outcomes in the events industry by driving client renewals and maximizing value for all stakeholders.
Managed influencer marketing campaigns and the social media process by devising campaigns, collaborating with internal teams to determine budget and outreaching to potential influencers to partner with. Just four months in the role, I oversaw brands that included: Coinbase, Dropbox Tylenol, NerdWallet, SoFi, Uber, Walmart and Grammarly. As part of my responsibilities, I served as the day-to-day point of contact and pre-sales consultant to clients to provide vertical strategy and execution expertise along with data analysis to support recommendations. I also served as DEI lead (Diversity Equity and Inclusion) for BrandConnect in order to bring awareness to key cultural moments throughout the year including events, speaker series, trainings, etc. Additionally, I led high touch brand partnership campaigns, 360-campaigns, and promotions with 3rd parties such as Facebook, Instagram, TikTok and Twitter by providing direction and oversight, including managing client feedback and problem-solving through the execution process. In this role, I executed 20+ campaigns totaling $12M in revenue including both paid and organic campaigns, hired 100+ creators, and maintained an average creator customer satisfaction score (CSAT) of 9.6/10 through developing strong relationships within each partnership. I also executed BrandConnect’s first ambassadorship campaign for a large retailer and exceeded expected view count by 108% above goal at 4M views by securing 13 creators to commit to three video deliverables over the span of three months.
As Beta Expert at Google, I led executional efforts around recruitment, activation, product roadmapping and feedback collection of six beta products. In addition, I successfully incubated App+Web Pilot (aka Google Analytics 4) & Smart Shopping Campaigns New Customer Acquisition (SSC NCA) from beta to full launch. In this role, I also served as front-line AMERS regional beta lead for sales feedback, questions, and product issues, and collected, tracked, and synthesized sales and client feedback to create internal docs, implementation instructions, best practice resources, and FAQ’s.
As a Senior Account Manager, I increased Google ad revenue by pitching the benefits of influencer marketing, search, display, and video to Real Estate & Automotive clients. As part of my responsibilities, I collaborated with agency partners on campaign management across search, display, and YouTube and built client relationships through scheduling recurring on-site meetings and status calls. Additionally, I partnered with specialists and other internal teams to align on goals and strategy to deliver excellent service to all client partners.