Greater Chicago Area
Premium Experience, Visual Merchandiser, Brand Leader with 15+ years of success designing and executing high-touch, consumer journeys for global brands. Proven expertise in owning end-to-end experiences—from strategic concept and storytelling to operational execution, budget management, and post-performance analysis—across large-scale and intimate, personalized activations. Deep experience partnering cross-functionally with Product, Marketing, Brand and Retail Brand, Merchandising, Sports Marketing, Operations, Sales, and External Agencies to translate brand vision into seamless, scalable experiences that drive cultural relevance, emotional connection, and measurable business results. Known for elevating service standards, empowering frontline teams, and delivering premium experiences under high visibility and complexity in both Direct and Wholesale accounts. Holds a B.S. in Retail Merchandising and Marketing from Bradley University.
Founder and operator, owning the end-to-end business and brand — from recipe creation and product development to brand strategy, digital marketing, experiential pop-ups, logistics, operations, finance, and budget management — while translating the vision into scalable programs and operational execution.
Founder and operator, owning the end-to-end business and brand — from product design, creation, and production to brand strategy, digital marketing, experiential pop-ups, logistics, operations, finance, and budget management — while translating the vision into scalable programs and operational execution.
• Owned the design and execution of premium consumer journeys for Nike Direct doors across the Central Territory, translating brand vision into elevated, hospitality‐level retail experiences. Led Super Bowl LII flagship experiences at Mall of America featuring 20+ NFL athletes, bespoke apparel customization, and ultra‐premium product launches. • Designed intimate, personalized events [i.e., Air Society] tailored to specific guest segments, emphasizing exclusivity, storytelling, and emotional connection. • Managed a $1M+ annual budget with full accountability for activation planning, vendor management, execution, and post‐event performance analysis. • Developed, managed, and executed Chicago Marathon activations for Nike Chicago and Nike Running Bucktown, delivering premium running experiences while exceeding weekend sales goals consecutively in 2017 and 2018. • Designed and led premium, hospitality-forward consumer experiences, including Give Sport Holiday [$100K+ in sales], a personalized Air Force 1 customization experience with local designers, and Air Max Day activations — blending storytelling, personalization, and seamless execution to deliver elevated, high-touch consumer journeys.
• Planned and delivered inspiring retail [ie. Nike. Yardline, Nike FlyZone, NTC] experiences enriched with innovative product storytelling, ensuring seamless consumer journeys from arrival through engagement and purchase. • Developed and presented strategic marketing plans, calendars, and budgets tailored to specific accounts and target consumers, aligned with global category priorities. • Partnered cross-functionally across Brand, Retail, PR, Sports Marketing, Commerce, Brand Design, and Store Operations to deliver consistent, premium experiences and flawless seasonal execution, creating brand energy and cultural relevance at retail. • Led retail activation development and execution for NBA All-Star Weekend NYC 2015, delivering elevated experiences at Nike Fly Zone at Kids Foot Locker [34th Street and Fulton Street] in partnership with NA Young Athletes Retail Brand. • Spearheaded and executed the Nike Sportswear Sneakers+ project, developing a prototype display and piloting elevated presentation standards to enhance storytelling and engagement in Champs Sports doors. • Coordinated and supported new Marketplace Transformation shop installations across multiple mall doors, including Nike Fly Zone, NTC, and Nike Yardline concepts. • Built and managed strong partnerships across the Nike matrix and Wholesale Accounts, leveraging key seasonal touchpoints to drive alignment, market impact, and results – ensuring clarity, accountability, and execution at scale.
• Designed, managed, and executed elite consumer experiences for new store openings and key sport-moment events, featuring NBA athletes and entertainment marketing talent. Generated $1.25M in sales during NBA All‐Star Weekend 2013 through immersive, premium brand activations tied to House of Hoops [Houston Galleria Mall]. • Drove a +58% sales increase at House of Hoops by Foot Locker [Florida Mall] during NBA All-Star Weekend 2012 by designing and delivering interactive consumer experiences and immersive product storytelling. • Developed, implemented, and scaled ongoing programs for 150+ House of Hoops by Foot Locker shops, driving brand awareness and incremental sales through curated in-store experiences and community partnerships in collaboration with the Sustainable Business & Innovation team. • Briefed and managed external agencies to ensure consumer experiences met our premium brand and service standards.
• Executed visual wall presentations and window displays dictated in the corporate planogram • Organized and produced the first in-store Fashion Style Show generating an increase in sales for the day by $3,000 • Earned the monthly Red Rose award for the Top Customer Sale at $1,100 • Conducted staff training presentation on product knowledge and trends to increase footwear and accessory sales • Initiated footwear and accessory sales contest for the month of July; resulting in a sales increase of 12% • Accountable for all merchandise received, processed, replenished, and becoming floor ready
• Sales specialist in several departments throughout the store (Junior’s, Outer and Formal Wear, Jewelry, Housewares)