Jacksonville, Florida, United States
Shotgun marketing tactics are the #1️⃣ mistake stopping entrepreneurs from scaling sales. I help creative entrepreneurs, small businesses, and startups scale their revenue by getting strategic, getting found, and getting sales. Services: ✅ Marketing Strategy ✅ SEO (Local & National) ✅ SEO Partnerships with Web Designers ✅ Web Conversion Rate Optimization (CRO) ✅ Business/Marketing Org Consulting Recent Client Success: 2021: We were hired by a creative company to assist them during a website redesign project. The main part of my team's contract was to provide website conversion consulting, SEO strategy, and SEO copy-editing. Our services resulted in the new website reaching page one ranking on major search engines, and an increase in search-driven sales within three weeks of site launch. Within six weeks they saw improved search engine inquiries by 1,000%, and increased overall sales that allowed the business owner to start a waiting list for their top three services. 2019 - Present: As ongoing work for a top 1% telecommunications retailer, we provide SEO and web conversion strategy. Our focus is on driving web-based funnels and SEO to improve organic website sales, as well as creating landing pages for PPC. After redesigning the main English website in late 2020, we have increased SEO-driven sales by 192%, increased inquiries from search engines by 251%, and have recently opened into eCommerce sales. We continue to increase organic traffic, calls, and sales month over month. 🤔 Ready to get these results for yourself? DM me to book a discovery call.
VerSprite is a 2x Inc. 5000 fastest-growing cybersecurity company and industry leader in PASTA threat modeling. As the Director of Marketing, my role was to provide strategy for digital marketing, content, web, social media, client stories, and email. VerSprite provides MSSP services like application penetration tests, threat modeling, red teaming, vCISO, vSOC, and AltorCloud - a cybersecurity SaaS tool for Cloud security. Core Responsibilities: ▹ Led B2B marketing team for an Inc 5000 cybersecurity services and products company. Aligned business objectives, marketing strategy, and KPIs to promote cybersecurity services and SaaS products. ▹ Provided strategy for digital, content, web, social media, client stories, and email. ▹ Owned the content marketing strategy from concept to publication to promotion. Developed the content calendar quarterly; monitored performance; oversaw execution and promotion; managed freelancers and copywriters; and developed power sheets to break down a target audience, value, and selling points for sales and customer success teams. ▹ Developed internal department processes, including onboarding, training, and reporting. Streamlined marketing processes for project management, content creation workflows, and data collection processes. ▹ Mentored team members’ career growth by creating clear career growth paths, launching a self-study program to expand relevant skills, and holding private bi-weekly success sessions. ▹ Prioritized alignment between marketing and sales. ▹ Shifted the marketing strategy to funnel prospects across each stage of the customer journey for their top industries (Healthcare, eLearning, FinTech, Gaming, and Crypto) and the company’s top services. ▹ Developed brand messaging, visual brand guides, and brand voice guides based on client and competitor research. Key Personal Results: ▹ Improved organic traffic to the website via personal SEO initiatives by 166% using blogs, videos, and customer stories.
Delta Fountains is the country's leading fountain mechanical designer and manufacturer. As Marketing Manager, I led the B2B marketing strategy, web conversion strategy, and headed a national education program. Notable Projects: ▹ The 911 Memorial ▹ The Pentagon Memorial ▹ The New York Public Library (multiple features) Core Responsibilities: ▹ Defined marketing objectives and performance results across multiple channels. ▹ Moved CMS platforms and redesigned the website to align with business objectives and search engine standards (2016). Maintained website and managed all web sales. ▹ Content marketing, social media marketing, RFP visual responses, website design and maintenance, web sales, email marketing, managing all aspects of the company's education program through AIA and ASLA. ▹ Managed video production strategy and 3D animation personnel. Facilitated the creation of marketing videos and client renderings. Key Results: ▹ Improved organic SEO direct sales from search engines by 12,000% within the first year (from an average of $5,000 per year to over $600,000 within the first 6 months of new website launch). ▹ Improved organic search results by obtaining page 1 ranking on Google for 17 top priority keywords and locations of the US. ▹ Decreased bounce rate by 11% and increased time spent on-page by 7%.
I was the Online Marketing Developer for Affordable Medical & Dental Supply, also known as AMDS, and its affiliates. I worked closely with the Director of Operations and the Marketing Coordinator to develop a strategy to market the company’s products and new services online. I was in charge of email marketing; coordinating the new website design between the company and an outside contractor; product and marketing photography; creating online and print marketing material; assisting in the development of a new online catalog; starting the company’s social media pages; and updating the company’s online visibility.
As an Online Image Editor for Fanatics’ eCommerce website, I divided my time between editing images and creating new graphic representations of the company’s products. We used a combination of raw images, vendor images and template images. I worked closely with the photography team to recapture images of products with unique attributes and selling points that needed to be highlighted online.