Paris, Île-de-France, France
Senior communications executive with successful track record in corporate and brand communications, public affairs, crisis management and CSR. Experienced in highly regulated industries, thriving in global environments, bilingual French/English with excellent writing skills, able to work and evolve in both languages. Currently serving as Global Communications Director at BIC, making sure you write your love notes with BIC pens, light your birthday candles with BIC lighters and shave your legs with BIC razors.
Brand Communications lead for Europe and APAC Corporate Communications relay in Europe
- Building a corporate communications practice to develop the division’s global visibility, awareness and strenghten its reputation, by both leveraging and supporting its 27 Maisons. - Deploying a communications strategy centered around sustained media presence, speaking opportunities for top management and corporate social media activity to harvest and amplify the potential of long-standing and often under-exploited intiatives. - Creating a crisis communications roadmap and toolbox to protect the division’s reputation, as well as its smaller brands’.
• Building and deploying a 360° communications strategy for the Havana Club brand, focusing on media relations to put the brand back on the map as the ultimate Cuban rum. Media coverage up +30% in 10 months in year 1, +50% in 6 months in year 2 • Expanding targets and comms topics for Havana Club, in line with the brand’s platform around Gen Z interests • Defining and leading the public affairs strategy in a very challenging environment (US embargo) to protect business interests and enable growth for the brand, inc. by building relationships with KOLs in Cuba and in France • Define and deploy Havana Club’s sustainability projects (solar panels, waste management, carbon compensation), promoting Havana Club as a sustainable and responsible rum brand
• Lobbied for free trade to preserve business interests and alcohol consumption rights globally, contributing to local (EU) or global consultations and position papers • Managed stakeholder relationships internationally to value and protect the Group’s activities • Built and deployed a public affairs strategy for Havana Club in a very challenging environment (US embargo) relaying on relationships with key stakeholders: ambassadors, government, KOL to gain their support
Website Management * Editorial/content strategy for www.pernod-ricard.com * Technical and editorial adminsitration of www.pernod-ricard.com * Managed evolutions + external dev team * Roll-out of the Hub to the Group's +80 affiliates * Tools/skills acquired: D7 and JIRA Social Media, e-reputation & Influence * Build and protect Pernod Ricard's reputation online * Social Media: recruitment, engagement and content strategy for corporate social networks * Editorial content and monitoring of social media accounts (focus on Linkedin and IG - created Oct 2017, reached 10K followers in just over a year) * Paid media campaigns (FB Business Manager) * Agency management for content creation * Managing Influencers: identify and activate Pernod Ricard's influencers (Group, industry, segments, lifestyle, CSR, etc) Additional projects: * Co-management of Pernod Ricard CEO's social networks (Linkedin, Facebook and Instagram) : sourcing and producing ideas, contents, images * Management of Pernod Ricard's 2018 photo campaign shot by Kourtney Roy: - selection of the artist - Casting of 18 employees to participate in the campaign - Organization of a 10-day photoshoot around Las Vegas - 360 comms strategy + implementation - Exhibition of the campaign at Paris Photo (+70K visitors)
Network of France's largest private companies. Managed proactive and reactive press contacts and interviews with the association’s Chairman (press conferences, media interviews, topic selections) Organized joint press conferences with MEDEF to support strategy and members’ positions on key topics
• Economic development: market research, company profiles, sector studies (clusters/segments) to identify opportunities for Dutch and Belgian companies looking to expand into France • France abroad: participated in activities building France's reputation abroad, created content for events organized by French organizations in The Netherlands • Event: created keynotes for seminars (theme: why invest in France), organized the Best Belgian Investor in France Award in Brussels (June 2013 - 150 pax) in partnership with Roularta and the French Embassy