Geneva, Geneva, Switzerland
Finance and commercial leader with 20+ years across P&G and Wella Company, covering EMEA, APAC and Latin America in CFO, commercial operations and finance transformation roles. My current focus is Autonomous Finance — using AI, machine learning and data to shift finance from reporting the past to actually shaping decisions. At Wella I'm leading this globally, working across forecasting, analytics, data governance and how we design the finance function for what's coming next. Before moving into transformation, I spent many years on the commercial side — running distributor markets, rethinking route-to-market models and owning P&Ls across complex, multi-regional environments. That commercial grounding is something I bring into everything I do now. I'm genuinely interested in the intersection of commercial instinct and data-driven finance — and what AI makes possible there.
Leading Wella Company's finance transformation through data and AI, driving the shift toward an intelligent, autonomous finance function Autonomous Finance — designing and executing "Autonomous Finance" roadmap, unifying finance data architecture and analytics platforms to enable AI-assisted planning and real-time decision support AI & Analytics — driving ML-powered forecasting and advanced analytics adoption across FP&A; building data governance and AI capabilities to position finance as a strategic, insight-driven business partner Cross-functional Delivery — steering teams across Finance, IT, and Data Science globally on finance innovation and operating model design
Led commercial operations and route-to-market transformation across emerging markets post-KKR acquisition, combining central HQ leadership with structural business model design. Route-to-Market — Conceived, antitrust-validated, and implemented a Commissionaire Agent model across several European markets, strengthening principal control levers and supporting revenue growth. Commercial Operations — Led HQ-based central team acting as the primary voice for EMEA, APAC and LATAM markets within global design functions, connecting market realities with enterprise-wide capability rollouts. Data & Analytics — Designed and deployed globally standardised channel, sub-channel and customer reporting hierarchies, enabling consistent sales reporting across global, regional and local levels. Rebate Management — Designed a new off-invoice rebate management system to automate sales operations across 100,000+ customers globally. Standalone Separation — Built transformation plans for APAC and LATAM post-acquisition, supporting Wella's transition to an independent standalone company in February 2022.
Visiting Lecturer in International Business Management Bachelor Program
Drove OPI's commercial agenda across international markets (outside the US) — leading a multifunctional team across Sales, Education, Commercial, Supply Chain and Finance. Commercial Strategy — Shaped and executed OPI's go-to-market and product innovation strategy across international markets, translating global brand direction into regionally relevant commercial plans. Route-to-Market — Led distributor strategy end-to-end, including in-market distributor acquisitions and managed exits from third-party arrangements to strengthen commercial control and market presence. Sales & Commercial Operations — Oversaw sales operations, education and commercial connecting local market needs with global brand standards and commercial priorities. Cross-Functional Leadership — Led an international multifunctional team across all core commercial disciplines, serving as the primary link between markets and global brand HQ in Los Angeles.
Led financial operations and P&L ownership for 80+ distributor markets across three regions, consistently delivering above-market growth and company-leading margins with a lean organisation. Commercial Finance — Full P&L ownership across $250M net sales, designing regional strategy and business plans in close partnership with commercial leadership. Distributor Network — Consolidated and strengthened a network of distributor partners from 90 to 60 strategic relationships, scaling with strongest partners while exiting underperforming ones. Turnaround — Returned loss-making businesses in Latin America and Asia to profitability through go-to-market redesign and organisational change; disproportionate contributor to Wella's global profitability recovery. Compliance & Governance — Strengthened compliance processes across the business unit; concluded settlement negotiations with non-performing legacy distributors.
Full P&L ownership for P&G Homecare across CEEMEA ($575M net sales), delivering two consecutive years of exceptional growth in a post-crisis environment. Included a 6-month assignment leading finance for two P&G manufacturing plants in Morocco through a critical transition period. Growth Delivery — Achieved +17% top-line and +30% bottom-line CAGR over two years, resulting in highest-ever market shares across the CEEMEA region. Investment Strategy — Developed and implemented the HomeCare130 investment plan, aligned with global business unit leadership to accelerate regional growth. Plant Finance — Led finance for Casablanca and Mohammedia manufacturing sites through transition; developed a 3-year cost saving plan and significantly strengthened the stewardship environment with Global Internal Audit involvement.
Head of finance for P&G subsidiaries across Estonia, Latvia and Lithuania ($120M net sales), combining regional finance leadership with major corporate transformation delivery across Poland and the Baltics. Regional Finance — Led commercial finance, budget control and governance across four legal entities; managed banking, supplier and regulatory relationships including Sarbanes-Oxley compliance. Business Model Transformation — Implemented Swiss Principal and Sales Commissionaire models in Poland and the Baltics, transitioning P&L and accounting operations to Shared Service Centres. M&A Integration — Led integration of Wella and Gillette acquisitions; consolidated P&G distributor network in Baltics from 10+ partners to 2. ERP & Systems — Led SAP implementation across Poland and Baltics, replacing legacy local ERP setup with regional architecture.
Progressive early career roles at P&G spanning IT internship, Global Internal Audit, and Supply Chain Finance for Western Europe — building a broad foundation across systems, governance and operational finance.