United States
B2B companies know events matter. Yet when budget season comes around, the same question always comes up: "Are events really worth it?" For the companies I work with, that question is a no-brainer. They know which events are worth investing in, how to measure their impact, and how they contribute to long-term business growth. As AI takes over every part of the business, experiences become one of the few ways to build a brand people truly remember and trust. The companies that win won't necessarily be the ones with the biggest event budgets - they'll be the ones that invest in the right experiences and treat them as a competitive advantage, not just another marketing tactic. I work with B2B tech companies to build event and experience strategies that drive pipeline, strengthen brands, and build real communities. If you're a founder or marketing leader looking to turn your events into a strategic business asset, let's connect. Follow me for practical insights on: -> Turning events into business growth -> Measuring the impact and ROI of events -> Building memorable B2B brands through experiences -> Making smarter event investment decisions -> Field marketing, community, and experience strategies for lean teams
• Full ownership of FLOW - exclusive event series for fashion e-commerce creatives, including 2 annual Flagship events and local meetups in Europe and North America • Positive ROI on all flagship events within 12-month timeframe • Consistent 80+ NPS score for flagship events over the past 3 years • Successfully managed relationships and collaboration with speakers from brands such as Mango, Zalando, Farfetch, Maison Meta, Net-A-Porter, ALO Yoga, Amazon, and others. • Curation and development of the event content program and agenda • Ownership of speaker experience: research, recruitment, on-stage presence coaching, and relationship building • Developed and owned marketing operations and analytics for events: from registration flows to reporting on pipeline, deals, and target accounts engagement (Tools: Hubspot, Goldcast, Dreamdata, Zapier) • Own cross-team collaboration across marketing, sales, customer success, and product to ensure participation and maximize the impact of event programs • Own promotional multichannel strategy resulting in a consistent sell-out ahead of the event date • Fully responsible for timelines, budgets, content, and all deliverables to meet and exceed expectations • Lead a distributed team of 2 event and field marketing managers
- Elevated the experience of the brand’s event series - FLOW to the industry’s leading event - Built a community-driven ecosystem under the FLOW brand consisting of: *Flagship events *Local community meetups *Online slack-based community - Successfully managed all aspects of FLOW projects: *Pre- during- and post-event promotion *Content programming and speaker relationships *Audience acquisition *Partner relationships *Production - Developed strategy and successfully executed ABX projects focused on engagement of Target Accounts (best project resulted in 25 top tier accounts engaged, daily social media mentioned over 6 weeks, $0 budget spend) - Developed the webinar strategy focused on establishing thought leadership and expertise recognition among the key Target Accounts (average of 8-12 TAs participating in each monthly edition of the webinar) - Increased the level of sponsorship contributions for FLOW events by 10x from 2022 to 2024 - Played an active role in turning organic social media into the 2nd best-performing marketing channel for the event audience acquisition with an average 8-11% conversion rate - Increased performance of email marketing as a channel for event audience acquisition from 4% to 27% conversion rate
- Scaled events as a marketing channel from 0 to $3M+ in generated pipeline over the course of 12 months - Developed and executed event marketing strategy in 4 regions (US, UK, DACH, France) leveraging virtual and in-person events, own and 3rd party - Strategized, planned and successfully delivered first flagship virtual event with 20+ speakers from NASA, Netflix, Mars, Patagonia; 19 live and on-demand sessions, 51% attendance rate and overwhelmingly positive feedback (9 out of 10) - Executed and coordinated 40+ events a year - Built a team of event and ABM marketers - Proactively managed partner marketing efforts with existing and new partners - Developed foundational ABM strategy for the company - Developed a holistic experience marketing strategy for 2022 On a daily basis I: - Lead a team of Event and ABM marketers - Develop and execute event marketing strategy in 4 core regions: US, UK, DACH and France - Manage partner marketing relations - Oversee ABM efforts across core regions - Manage integrated experiential campaigns across multiple channels and regions
- Developed and implemented event strategy including a mix of own and 3rd party events - In charge of event programming and content curation for own events and participation of brand speakers in 3rd party events such as TNW, PLG Disrupt, Digital Transformation Conference and other - Organized 9 events over a 5 months period as a one person team - Ideated and executed first brand virtual event with 50% attendance rate and 70% view time, 5.0 average feedback rate - Launched LinkedIn Livestream series "Digital Talks" - Developed and implemented direct mail plan and developed unique swag items - Developed concept for brand community
- Built from scratch and led the team of 5 event professionals located across 2 offices: Prague,CZ and Philadelphia, US - Developed and executed event marketing strategy in alignment with major business objectives and challenges across the organisation. - Oversaw and managed over 40 revenue-producing events a year across 5 continents (trade shows, road shows, VIP events, product launches) - Launched SEMrush’s first User Conference: SEMrush LIVE 2019 with an outstanding Net Promoter Score for b2b event: 74 out of 100. Website: www.events.semrush.com/userconference. Event was named a "Runner Up" in "Best user event under 1000 people category" by Hidden Gems Awards 2019. - Successfully launched SEMrush's own event series: SEMrush Live in 2018. Currently running in 13 countries in North and South America, Europe, Asia, Australia. - Fully responsible for the events life-cycle of the largest company events: goals setting, logistics, budgeting, content development, creative concept, reporting, promotion strategies, social media coverage, lead generation planning and lead follow-up. - Aligned event marketing strategy with the key objectives of Revenue and Marketing Departments to ensure highest impact and ROI of each event. - Supported Business Development initiatives through joint offline activities with partners - Collaborated with Marketing and PR teams to create integrated marketing campaigns based off the offline events - Coordinated educational and promotional content creation for events - Determined branding guidelines for company’s offline presence in collaboration with Design team - Reported directly to Chief Revenue Officer - Developed and maintained budget for the company's event programs
- Working on implementation of company’s event marketing strategy for specific regions through the variety of marketing events (incl. exhibitions, conferences, forums, own events) - Being fully responsible for events life-cycle: goals definition, contract negotiation, budget creation, development of promotion strategy, logistics, onsite execution, post-promotion, results monitoring and analysis - Development of creative approach to onsite performance: lead generation, feedback gathering, driving awareness and media buzz - Working closely with marketing and PR teams to increase coverage and impact of the event on the market - Working with Sales and CS teams to ensure higher ROI from the events - Running more than 15 events a year in European countries: trade shows, conferences, VIP events
- Implementation of global marketing strategy to the specific region - Development and implementation of region specific marketing activities - Running 360 marketing campaigns activating all marketing channels available: content, social, online/offline events, paid advertising - Working closely with key influencers on the market - Working in close cooperation with sales team - Performance tracking analysis