Bangkok, Bangkok City, Thailand
A design leader with over a decade of experience spanning architecture, service design, and large-scale digital products. Brings a strong foundation in human-centered design, combining strategic thinking with a deep commitment to craft, clarity, and usability. Experienced in shaping end-to-end experiences across complex ecosystems—from early problem framing to execution—while collaborating closely with product, engineering, and business partners. Known for leading multidisciplinary teams, elevating design quality, and translating ambiguity into focused, meaningful outcomes. Driven by empathy, rigor, and a belief that thoughtful design can simplify complexity and create experiences that feel intuitive, purposeful, and human.
• Lead the Experience Design practice for IBM Consulting Thailand, delivering end-to-end digital product and service design across banking, telecom, and enterprise clients. • Define and execute experience strategies that align user needs, business KPIs, and technical constraints, contributing to successful delivery of multi-million-dollar client engagements. • Partner with C-level stakeholders, product leaders, and engineering teams to drive on-time delivery, reduce rework, and improve design-to-development alignment. • Manage 30+ designers across concurrent projects, optimising resourcing, utilisation, and delivery quality across portfolios. • Build and scale a high-performing design organisation through hiring, coaching, and capability development, improving team maturity and retention. • Lead executive workshops and design sprints, translating complex business challenges into actionable experience roadmaps and product direction. • Support business growth by contributing to experience-led proposals, pitches, and solution strategies, helping secure new client opportunities.
• Owned UX strategy and execution for large-scale B2C and B2B loyalty and CRM platforms, serving millions of users. • Led and coached a multidisciplinary UX team (design, research, copywriting), improving delivery speed and design quality. • Established design standards, governance, and review processes, increasing consistency and usability across digital products. • Expanded research practices beyond in-app usability to include end-to-end customer journeys, influencing product prioritisation and roadmap decisions. • Collaborated closely with product, technology, and marketing to deliver scalable, customer-centric solutions aligned with business goals.
• Delivered customer experience and service design solutions for enterprise clients across banking, retail, airlines, and telecommunications. • Led and supported end-to-end experience design engagements, from research and journey mapping to interaction design and delivery. • Translated complex business and technical requirements into clear experience strategies and design solutions. • Led small design teams (2–6 designers) and collaborated with consultants and engineers to ensure feasible, high-impact outcomes. • Contributed to business development, supporting proposals, pitches, and experience visions for new opportunities.
• Delivered architectural projects across residential, commercial, and public-sector developments. • Managed projects end-to-end from concept design through construction documentation, ensuring quality and feasibility. • Produced detailed drawings and blueprints using BIM tools, supporting accurate execution and cross-discipline coordination. • Collaborated with engineers and consultants to ensure design integrity and on-site execution accuracy.