Istanbul, Istanbul, Türkiye
Chief Marketing Officer with 16+ years of experience building brands, driving growth, and leading high-performing teams across sports, consumer goods, gaming, and technology. Throughout my career, I have held leadership roles at adidas, Red Bull, Misli, and Marti Technologies, working at the intersection of brand building, commercial growth, and customer engagement. My experience spans brand strategy, growth marketing, sponsorships, partnerships, communications, digital transformation, customer acquisition, and commercial development. I have worked with both global brands and fast-growing local businesses, helping organizations strengthen market position, accelerate growth, and create measurable business impact. Core expertise: • Brand Strategy & Positioning • Growth & Performance Marketing • Sponsorships & Partnerships • Customer Acquisition & Retention • Digital Marketing & CRM • Communications & Reputation Management • Team Leadership & Organizational Development • Commercial Growth
Developed new brand strategy for commercial growth and increased brand awareness. Redesigned brand identity, positioning and created new brand house. Managed marketing communication and media planning (ATL, BTL, digital-consistently achievement of higher ROAS). Responsible for leading and transforming the social media strategy. (1st TikTok account in the category and highest interaction across all channels in the category) Developed and implemented long-term sponsorship strategies, aligning brand goals with strategic partnerships. Led market research and consumer insights monthly and tracking brand performance. (New feature development and increased customer satisfaction) Directed PR activities, including media relations and built partnerships with leading influencers, enhancing brand presence and credibility. Led Digital and CRM teams, overseeing communication assets and ensuring alignment with overall brand objectives. Managed a comprehensive budget with full accountability for financial oversight and resource allocation Supervised a team of 3 direct reports and 10 FTEs.
Create and implement country level annual marketing plans across the region. Management of all events, exhibitions, sponsorships and PR strategies in the region. Partner with and support sales teams to contribute directly to commercial growth goals. Implement global product launches and nurture campaigns in local markets. Build strategic relationships and partnerships with key industry players, vendors, opinion leaders and 3rd parties. Track campaign performance, set KPIs and manage marketing budget and review the ROI. 3 direct reports
Responsible for the strategic planning execution and management of Red Bull’s brand partnership initiatives. Responsible for media partnerships & media product sales, ticketing and merchandising operations of all Red Bull marketing assets. Responsible for the country level marketing of global consumer products. (AlphaTauri brand in premium exclusive resellers.)
Explore new business opportunities and identify brand areas. Responsible for the integration of marketing plans into key sales initiatives within On Premise and Off Premise channels. Management and execution of the strategic marketing direction of the brand; tailoring marketing activations to the local market landscape. Activate and leverage regional/national/global events, series and properties that fit within established local market business plan. Identifying regional marketing strategies based on consumer insights. Responsible for the management of the Field Marketing & Field Team (3 office+34 field)
- Responsible for the designation and execution of marketing plan & strategy (new product launches and promotion, digital marketing projects, ATL & BTL, pricing etc..) - Category management on e-commerce channel - Location based marketing projects - Optimizing the efficiency of CAC (customer acquisition cost and reduce churn rates) and increasing life time value of customers - Campaign management via integrated marketing approach - Management of marketing budget - Leading agency relationships - New B2B marketing partnerships (-banks, vendors-) and affiliate marketing projects - Coordination of marketing and sales teams on projects