Emine Çetin

About

-FMCG and category management experiences -Transformation management (such as SAP) -Social and collaborated -Reliable and ambitious -Agile working -Following worldwide trends -New product and channel development -Forecasting and Swot analyze -Customer and result oriented

Experience

• Getir (Full-time · 4 yrs 4 mos)
  • Head of Fresh and Ultra Fresh Food Categories
    Feb 2024 - Present · 2 yrs 1 mo

    -Dairy -Breakfast -Fruit & Vegetable -Fresh and processed meat

  • Purchasing Category Manager
    Nov 2021 - Feb 2024 · 2 yrs 4 mos

    *E-commerce Category Management; -Dairy and breakfast products -SAP transformation management

• Head of Fresh and Ultra Fresh Food Categories at istegelsin
  Feb 2020 - Oct 2021 · 1 yr 9 mos

  *E-commerce Category Management; -Deep frozen products -Eggs -Ready to eat foods -Delicatessen products -Fresh fruits and vegetables *Team management *Joint business planning *Customer analyses *App and website optimisations (products and marketplace)

• METRO/MAKRO Cash and Carry (4 yrs 2 mos)
  • Category Senior Executive
    Mar 2019 - Feb 2020 · 1 yr

    Deep Frozen Category -P&L management -Supplier management, negotiations and agreements -Developing new products according to customer needs and world trends -Tracking competitor prices and positioning shelf prices -Operating import activities -Stock and availability tracking -Monthly/Yearly category sales, profit, income forecasting and tracking -Setting marketing activities inside stores or out of stores (via metropost, social media etc.) -Planning product assortment and developing -Private label product management -Supplier visits (local and global), meeting and tendering (auction) activites -Purchasing goods -Creating new projects with crossfunctional teams in a sustainable way -Customer visits and responding feedbacks -Increasing sales with sales team -Sales team trainings, customer demonstrations (about products)

  • Category Executive
    Jan 2016 - Mar 2019 · 3 yrs 3 mos

    Fresh Fruits and Vegetables Category -Open market (hal) visits -Purchasing goods -Tracking competition and positioning according to it (pricing) -Supplier negotiations and meetings -Setting marketing activities (social media promotions) -Enriching product sortiment -Sales team trainings (about products and market) -Private label management -Communicate with different stores and teams in sustainable way -Tracking product trends and reporting -Customer visits -Tracking category figures (sales, income, profit etc.) and reporting

• Customer Service Manager at Babel Park Hotel
  May 2015 - Jan 2016 · 9 mos

  Customer relation and procurement

• Master Degree at Uludag University
  Sep 2012 - Aug 2014 · 2 yrs

  Agricultural Engineering Plant Pathology Crop Protection, GRAS chemicals, Food safety, food packing, food quality apllications