Charlotte, North Carolina, United States
Anya has over 15 years of experience in conference and event planning and trade show management under government and military contracts, the retail industry, renewable enrgy and tech. She has over 8 years experience managing large-scale events up to 60,000 attendees. She has excellent communication skills for effective customer and/or client contact, proposals, correspondence, internal communication, and public speaking.
Co-lead marketing strategy, brand visibility, content creation, and partnership development for agency. My role focuses on growing brand awareness, strengthening client relationships, and supporting business growth through digital marketing, social media strategy, referral partnerships, and community engagement. Key areas of focus include: • Social media and content strategy • Brand messaging and visibility • Referral partner outreach and relationship building • Marketing campaigns and lead generation • Cross-platform marketing for commercial and personal insurance audiences • Client engagement and retention initiatives • Educational and relationship-driven marketing strategies I also collaborate closely with agency leadership to develop creative campaigns, improve customer engagement, and position AFG as a trusted resource within the insurance industry.
I help women entrepreneurs overcome their fears, self-doubt and imposter syndrome, so that they can stop the self-sabotage and create sustainable success in their business.
● Served as events and operational lead for multiple Regional Solar Power events. This includes managing housing contract and rooming list, room assignments for education sessions, overseeing the ordering and implementation of audiovisual, food & beverage, and signage ● Collaborated with the Sales/Exhibits Department on floor plan designs to ensure functionality and adhere to local jurisdiction rules ● Reviewed exhibitor booth diagrams and plans to ensure safety and fire codes are being observed ● Worked with Sponsorship/Sponsorship Fulfillment, to ensure correct sponsorship items are being offered based on cost-analysis and fulfillment of sponsor benefits ● Prepared post-event reports looking for ways to strategically improve the event operations logistical process ● Developed RFPs for vendors and participates in site review and selection ● Worked with the Finance Department to develop budgets & estimates for events, manage and monitor the budgets (over $1 million) throughout the life of the event ● Created impeccable customer relationships, including identifying customer needs and respond creatively, listening to information, asking questions and applying knowledge to determine solutions. ● Worked with Sales to create content for a monthly exhibitor newsletter ● Developed processes for outside vendors to improve quality control and consistency across initiatives and internal departments ● Managed the relationship between the general service contractor and internal staff to control flow of projects ● Oversaw the operational development of a number of annual convention special projects including: the VIP program including area design, coordination, and implementation; golf tournament, 5K, business development initiatives, etc. ● Worked on a daily/weekly basis with sales and marketing departments, GSC, and other vendors ● Created content for event websites for exhibitors such as exhibitor resources and worked with Marketing team to update webpages
• Manage North America Smart Energy Week Expo Hall Floor Operations.
• Manage Solar Power International Show Floor Operations. Specific responsibilities include floor plan creation/development; • Developing and recommending show rules and regulations; • Working with third-party vendors and facility/venue personnel to plan and execute operational logistics; • Oversee the operational development of a number of SPI special projects including the SPI VIP program including area design, coordination, and implementation; SPI golf tournament, 5K, business development initiatives, etc. • Onsite management of logistics related to show move-in/out, floor management and troubleshooting operational issues; • Attendee/exhibitor flow and signage; special event planning; • Supporting sales and the exhibitor program including operations forms and sponsorship fulfillment; supporting partner management; • On-site management of floor and freight, and other duties as assigned; • Developing and managing budgets; preparing reports; and • Supporting and looking for ways to strategically and continuously improve event operation logistics and processes to improve the exhibitor experience.