Seattle, Washington, United States
I am a Social Media Brand Analyst at JeffreyM Consulting, where I support Microsoft's Search, Cloud, and AI initiatives. I leverage data insights to optimize campaigns with an organic focus, while also working with paid, earned/UGC/influencer content and channel strategies, consistently delivering actionable recommendations that have contributed to record-breaking fiscal organic performance for multiple brands. At Microsoft, I collaborate with cross-functional teams to develop benchmarks, forecast performance, and enhance reporting methods with dynamic visuals and data-driven insights. My work reflects a commitment to fostering collaboration, improving efficiency, and driving meaningful outcomes. By combining analytical expertise with a focus on teamwork, I aim to empower organizations to achieve strategic goals and adapt to evolving challenges in the digital landscape.
• Utilize data driven insights and actionable steps to consult stakeholders on organic campaigns and channel strategy on monthly cadenced Copilot/Bing, Edge and M365/OneDrive presentations. • Create cross-team email report templates, overhauling visuals to include dynamic graphics, content and data visualization on KPIs. Results include an increase in collaborative capabilities across teams. • Manage monthly briefs, develop benchmarks and targets, forecast performance for fiscal planning, extract and analyze KPIs from Sprinklr to identify key areas for improvement on social strategy. Brands see record breaking fiscal organic performance in FY23, FY24 & FY25.
• Pull SAP data to audit departmental payments. Increase efficiency and accuracy through data sorting and PO matching. • Cross-train with Buyer Support; increasing department's agility and flexibility. On demand prioritization of responsibilities between two roles to ensure fulfilment of department goals. • Manage and implement digital migration process during conception of remote work to replace physical paper submissions between the Accounting and Buying team, reduce manual data entry and error, eliminate physical deliveries, and automate tracking of form submissions.