San Francisco, California, United States
I'm a product marketing strategist passionate about building data-informed, customer-first solutions across the consumer retail landscape. With a Master of Science in Management from the University of Illinois Urbana-Champaign, I bring a structured approach to marketing, product management, and innovation. Certified in Generative AI and proficient in tools like SQL, Tableau, and Google Analytics, I’m passionate about using data-driven insights to design impactful retail experiences. Recognised for my thesis on shopper behaviour and retail psychology in modern retail laid the foundation for my ongoing focus on blending analytics with consumer empathy to drive meaningful business outcomes. Recently, I’ve also built AI agents to automate SEO strategy and personalise campaign execution—advancing how technology powers smarter decisions in consumer retail. Whether launching a new product or scaling ad tech initiatives, I thrive at the intersection of data, design, and demand.
-Led omnichannel marketing campaigns and operations across marketplaces, leveraging audience insights and multi-touchpoint strategies(Sponsored Ads, DSP, vendor-funded media) to improve customer engagement by 23% - Oversaw GTM omnichannel digital and offline media strategy across product and campaign launches with 8-figure quarterly media budgets. Expert in marketing strategy and execution across paid social, SEM, programmatic display, and retail media - Owned P&L, optimizing pricing, profitability, and trade terms to maximize top-and bottom-line growth - Leveraged SQL, and PowerBi for demand forecasting and replenishment, reducing stockouts and improving fulfilment rates by 15% - Developed and executed an SEO strategy and visual content (including lifestyle imagery and product videos), across DTC and marketplace channels, improving product discoverability and on-site experience, which contributed to an 18% lift in gross merchandise value (GMV) - Designed and executed CRM-integrated lifecycle marketing campaigns using Salesforce and Klaviyo, increasing email conversion rates by 22% through targeted onboarding sequences and behavioural retargeting - Conducted competitor analysis to identify journey gaps from discovery to purchase, optimizing product positioning and PDP content to boost conversions across DTC and marketplaces - Defined OKRs and product roadmaps for digital merchandising initiatives, collaborating with UX and data engineering teams
Graduate Teaching Assistant for Managerial Accounting Course (ACCY 503)
- Utilized USDA data to identify market trends and crop performance to develop informed recommendations based on data-driven insights to guide business decisions - Utilised SQL to conduct a comprehensive analysis of multiple crop types across key agricultural states - Successfully identified key states for crop investments, providing actionable recommendations for strategic business expansion
- Led strategic planning & growth initiatives for 50+ brands and 3PL in the beauty & personal care category, delivering $12M+ revenue by executing OTB planning, inventory management, and innovating marketing campaigns - Develop yearly category plans by analyzing historical data and trends to achieve revenue and category goals -Analyzed user feedback to uncover barriers to acquisition, creating content strategies that enhanced product understanding and increased conversion for merchants - Led the end-to-end development of a dedicated makeup category landing page by collaborating with website, engineering, and design teams. Defined the product roadmap and optimized content placement to enhance user experience, resulting in a 45% increase in customer engagement - Conducted product-market fit analysis by synthesizing customer feedback, sales data, and platform behaviour to identify assortment gaps and category growth opportunities. These insights informed the roadmap for new brand onboarding and exclusive launches, strengthening Nykaa’s category leadership - Increased average order value by developing cross-category strategies, including shoppable lists and Al-driven bundles - Led end-to-end inventory planning by aligning procurement with sales trends, minimizing excess stock while maintaining 95%+ fulfilment rates, and improving cost efficiency - Led cross-functional coordination between legal, finance, & marketing to enable seamless vendor collaboration - Negotiated with vendors to optimize margins, logistics, and payment terms, resulting in $1M annual cost-saving - Drove customer success through tailored workflow design across order tracking, lifecycle engagement, and marketing automation, improving campaign velocity and stakeholder satisfaction