Anusha Maheshwari

Culture & Change | Organisation & Digital Transformation

Amsterdam, North Holland, Netherlands

About

Experience

  • The HEINEKEN Company (10 yrs 7 mos)
    • Sales Digital Transformation Manager Brazil (Growth & Transformation Manager)
      Jun 2024 - Mar 2026 · 1 yr 10 mos

      • Shaped the regional digital commercial ecosystem & tailored e-business agenda for HEINEKEN Brazil • Strategic development of HEINEKEN Brazil’s eB2B, Sales Representative & Telesales touchpoints, steering digital product decisions and deployments to enhance customer experience and unlock incremental business value • Accelerated change through support with local deployment & change plans • Embedded a value-first mindset both in Global Sales and local Brazil teams, shifting teams from feature‑driven conversations to business impact and ROI. • Strengthened collaboration between Global Sales and Global Product teams, driving shared accountability and accelerating value delivery.

    • Global HR Project Manager for Commerce
      Mar 2022 - May 2024 · 2 yrs 3 mos

      • Worked closely with the CCO, Global Commerce Leadership team & Regional HR Directors to enable the Talent Management strategy for the HEINEKEN Marketing & Sales population globally • Facilitated an inclusive culture by focusing on initiatives supporting, leveraging and accelerating Women in Sales • Co-designed & deployed the global leadership development programme solution for people managers in HEINEKEN • Supported other organisational development initiatives impacting the HEINEKEN Commerce population

    • Change and Communications Specialist
      Sep 2019 - Feb 2022 · 2 yrs 6 mos

      Drove change management and communication for the Central Finance Programme (SAP S/4 HANA) in HEINEKEN across Europe and a large Shared Service Centre in Poland. • Contributed to the design of the transformation Change & Communication approach • Developed and drove the change & communication plans for the various workstreams • Facilitated senior stakeholder engagement activities at transformation level • Designed communication tools and standards for the transformation • Co-developed people engagement and people career planning activities

  • Research Analyst at Third Bridge (formerly Cognolink)
    Apr 2015 - Aug 2015 · 5 mos

    • Worked with investment & consulting firms, primarily Bain & Company and Parthenon - EY, and helped them access knowledge direct from industry professionals and thought leaders through private consultations and meetings with industry specialists carefully chosen for their ability to deliver specific insight

  • Evaluator at Great Place to Work(r) Institute UK
    Sep 2014 - Jan 2015 · 5 mos

    • Assessed UK’s best workplaces through evaluations of their people practices & policies • Evaluated employee comments from companies participating in the UK’s Best Workplaces program • Worked as part of a team to create the 2015 UK’s Best Workplaces ranking, published in The Guardian • Extracted best people practices for publications • Helped prepare & attended client executive presentations with consultants

  • Public Safety Campaign Team Leader at Haiyya: Organize for Action
    Apr 2013 - Jun 2013 · 3 mos

    • Worked with Harvard Kennedy School fellow to form two citizen-led neighborhood safety teams in east Mumbai • Handled the Twitter account to spread awareness about the campaign which resulted in increased attendance at the events

  • Human Resources Trainee at Anand Rathi Securities
    Apr 2012 - May 2012 · 2 mos

    • Created and maintained the applicant database • Managed job applications • Searched for suitable applicants for certain job profiles • Assisted in face-to-face interviews of job applicants • Conducted several interviews over the phone every day • Trained in the recruitment & selection process • Set personal targets with managers on a weekly basis