Detroit Metropolitan Area
* Managing a digital omnichannel strategy, building an e-commerce platform from scratch * Passionate about lead generation! Working tirelessly to make connections between prospects and sellers * Managing multi language websites and delivering consistent, smooth digital shopping experiences. * Managing the creators of marketing digital content to drive customer engagement and conversion, helping my team thrive while driving business * Bilingual French/English, Intermediate German. Running campaigns in two languages.
• Managing Maserati North America digital customer experience focusing on website customer journey and analytics. • Developed e-commerce and Omnichannel marketing strategy to enhance customer engagement and drive sales. • Leading CRM (email marketing) channel management for Maserati North America, optimizing communication with customers.
* Set up a completely new digital e-commerce strategy for Maserati USA and Canada * Took E-commerce dealer enrollment to 100% of market for USA & Canada * Created and launched CRM campaigns and Paid Ad campaigns to drive bookings and leads via e- commerce * Manager of USA, Canada (English & French), and LATAM websites * Manager of SEO, digital analytics and website operations for USA, Canada and LATAM
Worked with GM Performance Driven Marketing Built a new clustering model to measure customer intent and prospect viability for e-commerce. Managed client relationships and account growth strategy.
* Handling a wide book of 45-55 accounts. * Leading in-house teaming between SEO and Digital Advertising services. * Achieved a 61% monthly retention rate on managed accounts. * Set up cross selling opportunities on SEO and digital services on 31% of all renewed accounts, bringing new revenue up to $710K annually. * Optimizing adwords budgets by CPC. Ensuring a good ROI on click-to-lead. * Creating visual content as well as blogs/community content for inbound marketing. Using Google Analytics, Hotjar, and Tableau to measure user engagement with modules. Running A/B testing of design elements. * Creating data driven monthly go-to market plans, managing OEM branding guidelines.
Managing B2B client relationships while recruiting a sales team: Manage sales target for a geographical area. Recruit full time sales resources. Train and develop an on ground sales team. Manage client relationships.
B2B marketing . For-profit environmental services . Internal stakeholder management . Sales strategy development I work closely with our marketing managers to formulate transversal sales strategies for Veolia's offerings for the Oil & Gas, Food & beverages, and Mining industries. I create a roadmap for Business development to achieve their sales targets through a clearer understanding and better communication of Veolia's value proposition. A day in my life: - engage internal business development and technical experts to collect insights, information and data - develop strategic marketing content and tools - problem-solve to further develop current offers and sales activities My projects are: - Formulating a new B2B sales approach based on Asset Total Cost of Ownership Providing the customer a tailored approach to streamlining and reducing the total cost incurred to build and maintain a utility asset. We provide a holistic solution for all of the customer's utility needs, customisable to their business model and unique challenges. - Creating a value-enhancement strategy for Key Offers based on social & environmental impact Extending contract value for Veolia via providing customers a holistic solution to manage their unique social impact and environmental challenges. - Creating a market brief for the Oil & Gas sector Market study and customer data analysis to improve Veolia's positioning and targeting efforts.