Kolkata, West Bengal, India
582 Cr,12 states,Team 30, 5 branches Zonal Sales Leader with strong experience in owning large, multi-state businesses through dealer and distributor networks, delivering AOP-driven growth, market expansion, and profitability across FMEG, power products, pumps & motors, cables, switchgear, kitchen & Home appliances. Currently at Crompton, I lead zonal sales operations (600 Cr)across the Eastern region as RSM East, driving revenue growth and market share expansion through channel optimization, demand-generation programs, and disciplined execution of GTM strategies. I manage end-to-end business outcomes including revenue, margins, credit control, and collections, while building high-performing teams and robust partner ecosystems. Previously at Honda, I led business development and sales operations across 14 branches, strengthening dealer capability, expanding market coverage, and driving sustainable growth across power products and agri solutions. Earlier with Crompton Greaves Ltd, I handled sales and service operations across 12 Eastern states, managing a wide industrial and consumer product portfolio. I worked closely with dealers, contractors, electricians, plumbers, and government stakeholders to drive penetration, institutional sales and large-value orders. Zonal strengths include: P&L ownership and AOP / STRAP execution Multi-state dealer & distributor network leadership Building and mentoring senior sales teams (ZSMs / RBMs / ASMs) Channel productivity, credit discipline & profitability Product launches, GTM execution & market expansion Government, institutional & project sales I operate with a CEO-mindset at the zone level, making data-driven decisions, building scalable systems, and consistently delivering profitable, sustainable growth. Core Competencies: Zonal P&L Ownership AOP & STRAP Execution Multi-State Sales Operations Dealer / Distributor Ecosystem Leadership Senior Team Development (ZSM / RBM / ASM) Market Expansion & Penetration Channel Productivity & Profitability Credit Control & Collections Government & Institutional Sales (GeM) Cross-Functional Leadership
600Cr,team 30,13states,5 branches Sales and marketing of Crompton FMEG across 13 East Indian states, managing 5 branch teams of Kolkata Patna Ranchi Bhubaneswar Guwahati with combined target of ~600 Cr INR 350+ direct distributor, ~4200 retailers Did 17% increase in sales within the first year. Meeting target of sales & channel appointment. Got best RSM award for FY23-24 from MD Improvement of channel PEI(payment efficiency index) by credit control, collection. Publicity & demand generation activity Reward program for Channel, retailers, influencers. After sales service within 24 hours
Genset,Pump,Gardening,Agriculture, Power Tools, 12 states, 740Cr, team 35
2 states ~240Cr, 11 team, 45+ dealers
Commercial & Industrial Motors, alternator, switch-gear Power Capacitor, Pump, Fan , Appliances, Lighting -source & fittings 1. MCCB ACB CONTACTORS OL relays, single Phasing preventors, MPCB, Star Delta Starters, metering, flame proof starter 2. Centrifugal Pumpset, Submersible pumps, Compressor pump 3. AC motors, S1-S6 duty, flame proof, B3-B5-B14-B35 mounting types 4. FHP motors, standard & flame proof 5. DC motors 6. Power Capacitor, APFC panel, harmonic filters 7. Alternators by CG & Stamford 8. Fan Geysers Appliances Primary responsibilities 1. Sales target achievement 2. Customer satisfaction 3. Credit control 4. Payment collection 5. Dealer appointment 6. Distributor appointment 7. Setting up ASC in remote area 8. Plumbers meeting 9. Contractors meeting 10. Coordination with panel builders, consultant 11. Approval from consultants 12. Techno commercial presentation to customers about advantages over competition. 13. Industry specific seminar 14. Pre tender lobbying 15. PDCA / SWOT analysis in yearly 13 period, having 4 weeks each