South Delhi, Delhi, India
I am a results-driven marketing professional with over 6 years of experience in lifecycle marketing, CRM, and growth strategies across B2B and B2C sectors. At Fresh Prints, I built the Lifecycle Marketing (LCM) channel from scratch, driving ~$3M in additional revenue and optimizing multi-channel campaigns across email, SMS, and ads. My work in A/B testing, retargeting workflows, and customer segmentation led to a 38% boost in proof-to-order rates for key segments. Previously, as Chief Marketing Officer at Simulanis Solutions, I led the marketing team and managed key accounts - securing over $250,000 in new business from top clients.
Owned growth, marketing operations, and automation, building scalable systems that improved funnel efficiency and revenue impact. - Led end-to-end website strategy and launch, including positioning, messaging, UX, and SEO, delivered a no-code, conversion-optimized website. - Drove 108% YoY growth in MQLs through SEO, site optimization, and lean Google Ads campaigns. - Designed and implemented end-to-end marketing automation across website, CRM, WhatsApp, email, and analytics using no-code workflows, improving response time 5× and increasing MQL-to-order conversion.
- Partnering with a leading XR technology company to spearhead their digital transformation and product marketing efforts. - Leading website revamp and optimization, implementing data-driven content strategies, executing go-to-market plans, and driving targeted marketing campaigns to enhance lead generation and engagement.
Key Responsibilities: 1. Developed and executed end-to-end multi-channel automated lifecycle marketing journeys (email, SMS, and ads) to optimize funnel performance and boost conversion rates. 2. Built and optimized retargeting workflows on marketing automation platforms (MAPs), leveraging A/B experiments to enhance open rates, click-through rates (CTR), and conversion rates. 3. Delivered actionable insights by analyzing and reporting on Lifecycle Marketing (LCM) performance metrics. 4. Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments. 5. Collaborated with the Growth team to test, refine, and develop highly efficient revenue funnels. Key Achievements: 1. Built and scaled Lifecycle Marketing (LCM) channel from the ground up, driving ~$2.7m of additional revenue and projecting an additional $3m by the end of 2024. 2. Designed 75+ A/B experiments across channels to optimise user engagement, driving a 38% increase in proof-to-order rates for the collegiate segment and 30% for corporate. 3. Executed the setup of a shoppable feed from scratch for Google Shop Ads and Meta Dynamic Catalog Ads, featuring over 1,000 SKUs. Overcame various technical challenges and automated product additions, significantly enhancing the company's retargeting capabilities. 4. Set up 100+ personalised retargeting workflows as part of multi-million dollar digital marketing campaigns, significantly enhancing campaign close rates and achieving key company revenue objectives. 5. Set up, managed, and troubleshooted Meta and TikTok Pixels, including event tracking, using Google Tag Manager to optimise ads retargeting.
- Advanced three levels within one year to head the entire marketing division at Simulanis. - Owned the full business sales cycle: from customer acquisition, lead generation, to pitching, consulting, negotiation, billing/invoicing, account management and client retention. - Responsible for all marketing activities of the company, led a team of 5 across Content, SEO, Web & Graphic Design and Video. - Developed and successfully executed lean, tactical B2B Go-to-Market, Brand Repositioning and Lead Generation campaigns, utilising a combination of digital marketing approaches such as SEO, Paid Search, Email Automation and PR with a 'shoestring' budget. - Planned, ideated and executed creative marketing collateral such as presentations, brochures, blogs, ebooks, web-pages, videos, mailers, social media posts for product, service and brand promotion. - Leveraged web analytics tools including Google Analytics & Search Console to regularly to monitor marketing activity, provide actionable, data driven business insights in order to optimise marketing initiatives.
Simulanis aims to transform conventional methods of training and operations across industries by leveraging Augmented, Virtual and Mixed Reality (XR) technologies. Our products and solutions, built for enterprise, facilitate business growth by increasing productivity, enhancing safety and substantially reducing training time and cost. Simulanis’ clients consist of industry leaders and top FTSE-100 companies from a wide array of manufacturing industries including Pharmaceutical, Automotive, Chemical and Oil & Gas. - Responsible for Marketing, Business Development and International Growth, but also contributing in various other roles such as Project Management and Client Servicing. - Currently working on expanding international business operations, spearheading marketing initiatives, managing high profile accounts, raising funds and contributing to strategic business decisions.
- Worked on various web analytics, digital marketing and research projects. - Used Google analytics and advanced MS Excel functions to collect, analyse and present digital marketing performance. -Thoroughly developed my knowledge and understanding of marketing in the hotel industry. - Reported to Senior Vice President of Marketing.