Pleasanton, California, United States
Award-winning marketing executive who drives measurable business outcomes through customer-centric strategies, innovative programs, and high-impact engagement. Proven track record of accelerating growth, strengthening customer loyalty, and building thriving customer communities that drive advocacy, retention, and expansion. Combines strategic vision with data-driven decision-making to transform ideas into scalable programs that deliver revenue impact and elevate brand influence. Recognized for developing high-performing teams, fostering innovation, and consistently exceeding organizational goals. Areas of Expertise B2B Marketing & Enterprise Sales Alignment Customer Advocacy & Advisory Councils Executive Engagement & Relationship Management Customer Communications & Lifecycle Marketing Customer & Field Events Content Strategy, Creation & Storytelling GTM Customer Strategy Loyalty, Engagement & Advocacy Programs Community Building & Customer-Led Growth Customer Experience, Retention & Expansion Cross-Functional Leadership & Team Development
Lead global customer marketing and advocacy initiatives that drive engagement, retention, customer lifetime value, and revenue growth. Oversee Customer Advisory Board (CAB), executive engagement, customer storytelling, content, on-boarding net new logos, customer communication, and event programs that deepen strategic customer relationships, cultivate advocates, generate pipeline, and accelerate expansion through cross-sell and upsell opportunities within existing accounts.
First-ever marketing executive to successfully launch the customer reference, review, community, loyalty, events, executive engagement, lifecycle management, and advisory programs.
Award-winning customer marketing leader, Top 100 Customer Marketing & Advocacy Influencer, industry speaker, and podcast guest. Featured speaker at Customer Marketing Summit, Product Marketing Summit, CyberMarketingCon, and Base.ai's Obsession Conference, sharing practical strategies for customer advocacy, storytelling, and aligning customer and product marketing. You can also find me on the following podcasts: CyberWire's Breaking Through in Cybersecurity Marketing, The CustomerX Files Podcast, Content Amplified Podcast, and Hacker Valley Media. #happylistening DM to collaborate!
Led three global customer engagement and sales enablement programs at McAfee: 1) Executive Briefing Centers, 2) Customer Reference Program, and 3) RFP/RFI Management to drive pipeline acceleration, improve win rates, and support enterprise upsell, cross-sell, and new business opportunities. Partnered with Sales, Marketing, and Executive Leadership to influence strategic deals and strengthen customer advocacy across the buyer journey.
Led Intel Security Group’s global customer advocacy and reference strategy, driving pipeline growth, cross-sell revenue, and install-base expansion while strengthening market credibility, accelerating sales cycles, and improving customer retention through customer references, advisory boards, case studies, Gartner Peer Insights, and user communities.