Paris, Île-de-France, France
Leading SODIAAL's market expansion in the Middle-East and Africa, my focus is on cultivating strategic distributor partnerships and managing complex negotiations. With a proven track record at Nestlé, I spearheaded significant growth by overhauling operations and optimizing distribution strategies, achieving record-breaking coverage and sales efficiency. My expertise in distributor management and business management is complemented by strong presentation skills, enabling me to effectively communicate value propositions and drive team performance. At the core of my professional ethos is a commitment to delivering exceptional results through strategic foresight and a collaborative leadership approach.
Managing distributors across 8 countries in the Middle-East and 9 countries in Africa Lead the launch of our brands in seven new countries from prospection to first order Organised more than 10 demonstration/masterclass events to spread brand notoriety in the region 2024 Market share growth: UAE +4pts & Morocco +8pts Reworked pricing strategy which lead to a +22% growth in net profit
-Lead a team of 10 van sales representatives and their sales supervisor towards driving numeric and weighted distribution growth across Kuwait market -Rebuilt the operation growing the distributor coverage by 40% during the second half of 2020 reaching the highest number ever recorded -Reorganized the distributor loading schedule which lead to a 25% increase in average time spent in the market and 28% increase in average number of visits per day
-Negotiated & implemented Candy City project for PVM brands in Carrefour with no rental investment incurred leading to 25% shelf share growth on Mentos Gum & 35% on Chupa Chups Candy -Negotiated Carrefour check-outs agreement improving our brands visibility in terms of location and share of shelf, which led to a 40% increase in sell-out within the same month of implementation
Managed top retailers in Lebanon such as Carrefour, Spinneys & Charcutier Aoun