Middlesbrough, England, United Kingdom
I’m a seasoned commercial leader with a proven track record in driving growth, building high-performing sales teams, and helping businesses succeed online. As Director of Sales at Visualsoft, I head up our sales division, specialising in delivering Shopify websites, Shopify POS solutions, and performance-driven digital marketing solutions to ambitious retailers. With over a decade of experience in sales and leadership, I’ve developed a deep expertise in eCommerce, retail technology, and marketing strategy. My approach blends commercial acumen with a people-first leadership style, empowering teams to exceed targets, nurturing talent, and creating a culture of accountability, motivation, and success. I’m passionate about partnering with retailers to understand their challenges and deliver solutions that accelerate growth, improve customer experiences, and increase profitability. Whether it’s launching a new Shopify store, integrating POS for seamless omnichannel retailing, or scaling revenue through paid media, SEO, and affiliates, my focus is always on tangible results. Outside of driving performance at Visualsoft, I thrive on mentoring, coaching, and sharing insights with others in the industry, helping sales professionals and retail leaders unlock their potential and achieve their goals.
I lead the Sales division at Visualsoft, with a focus on building, developing, and empowering high-performing sales teams. My role centres on shaping and executing our commercial strategy, ensuring we deliver sustainable growth through Shopify websites, Shopify POS, and performance-led digital marketing solutions. By fostering a culture of collaboration and excellence, I work closely with ambitious retailers to achieve scalable eCommerce success.
Seasoned sales rainmaker responsible for delivering and over-achieving sales revenue targets. Key influencer on business strategy and the ‘voice of the market’ to the board.