Basel, Basel, Switzerland
CEO with 20 years of international experience in the consumer industry, leading growth, transformation, and high-performing teams in complex and dynamic environments. My strength lies in Change Leadership: setting clear direction in times of uncertainty, turning strategy into decisive action, and aligning leaders and teams around shared priorities. I focus on clarity, ownership, and momentum — creating the trust required for speed, accountability, and execution. Focus areas: • Executive Leadership (CEO, GM, MD) • Change Leadership & Transformation • Growth & Profitability • Strategy, Brand & Business Development • High-Performance & Collaborative Culture
As a regional leader overseeing multiple fashion accessory brands, I drove commercial strategy, led cross-functional teams of 1,000+, and managed P&L responsibility across Wholesale, Retail, Online, and Distributor channels. I focused on transforming a declining market into a profitable, efficient, and growth-ready organization by redefining the operating model and strategies.
As Managing Director & North Region Lead, I led sales in Europe North (UK, Switzerland, Benelux, Scandinavia) across diverse channels, including Online (DTC, Wholesale.com), Wholesale, Concessions, Travel Retail, and Consumer Electronics. Achieved targets and formulated/executed a commercial strategy for market leadership. • Successfully opened the new Consumer Electronics Channel in EMEA • Significantly increased DTC Ecommerce Sales • Doubled Marketplace Revenue within 2 years • Led regional restructuring, achieving cost savings, enhancing efficiency, and improving profitability.
Brand Unit Leader for a global brand in a regional role. Responsible for achieving regional sales targets & reviewing forecasts for the brand through all categories & channels. • Implementation of cross-channel distribution & assortment strategies. • Set product-, communication- and distribution strategies for the region. • Adaptation and implementation of global brand direction across all EMEA markets. • Strategic planning and execution of 360 degree marketing campaigns.