Antonio Marcos Massuia

Director | Enterprise Value & Customer Success | Adoption & Revenue Expansion Americas | AI Strategy & Cloud Transformation | EU Citizen

São Paulo, Brazil

About

I bridge the gap between complex technology architecture and measurable P&L impact — driving +$10M in annual structural savings, a 35% average TCO reduction, and securing predictable cloud revenue streams across the Americas. Strategic Technology Executive with 15+ years of driving global digital transformation, enterprise value realization, and customer success frameworks at SAP, Knauf, Bayer, and Heineken. Expert in orchestrating the complete customer lifecycle — aligning Pre-Sales Engineering, Strategic Delivery, and Post-Sales Customer Success to accelerate time-to-value and fuel regional revenue expansion (Upsells & Renewals) for Fortune 500 companies. My core expertise lies in converting enterprise complexity into board-level business value. Throughout my career, I have managed global budgets exceeding $12M, directed unified platform governance for ecosystems supporting over 70,000 global employees, and spearheaded the regional adoption of Generative AI and advanced automation to streamline multi-million dollar business cycles. 🌍 Global Reach & Mobility: Dual Brazilian & Italian citizenship. Fully fluent in Portuguese, English, and Spanish. 🎓 Executive Foundation: Artificial Intelligence Strategy – ISCTE Portugal Digital Innovation & Advanced Management – HBS & FIA Business School International Executive MBA – FIA Business School Degrees in Information Technology & Business Administration – FATEC & CEUNSP Core Executive Competencies: Enterprise Value Realization • Customer Success Management (CSM) • Pre-Sales Strategy • Revenue Lifecycle & Expansion • Cloud Transformation (SAP S/4HANA) • Generative AI & Automation Strategy • C-Suite Advisory • Cross-Functional Leadership • Total Cost of Ownership (TCO) Optimization

Experience

  • SAP (Full-time · 3 yrs 5 mos)
    • Director | Enterprise Value, Customer Success & Adoption Excellence – Americas
      Dec 2025 - Present · 7 mos

      Executive leader directing the end-to-end customer value lifecycle, strategic growth, and solution adoption across SAP's largest, high-stakes enterprise accounts in the Americas (including Oil & Gas, Banking, Retail, Mining, and Big Techs). Serve as a consultive Trusted Advisor to C-level executives (CEOs, CIOs, CFOs) and internal senior leadership, ensuring complex digital transformations seamlessly translate into rapid business value and measurable P&L impact. Key Executive Focus Areas: • Revenue Lifecycle & Growth: Partner actively with commercial operations to drive strategic upsells, cross-sales, and long-term customer renewals by demonstrating clear technological ROI and uncovering new organizational pain points. • Enterprise AI & Automation Strategy: Spearhead the regional adoption and architecture of Generative AI capabilities (such as SAP AI - Smart Balance in Retail), automating complex financial anomaly detection, accelerating business cycles, and driving data-driven competitive advantages. • TCO Optimization & Cloud Migration: Orchestrate global cloud transformations (SAP S/4HANA) with a strict focus on clean architecture, successfully eliminating technical redundancies, consolidating complex legacy ecosystems, and delivering an average 35% TCO reduction. • Value Realization & Bottom-Line Impact: Support global delivery and adoption frameworks for critical supply chain and Procure-to-Pay landscapes, capturing recurring operational efficiencies worth +$10M USD per year for key accounts. • Enterprise-Scale Governance & Security: Oversee unified platform deployments (including global HRIS/HCM) supporting mission-critical ecosystems with more than 70,000 active employees, reducing operational risk while accelerating Time-to-Value.

    • Fellowship | Global Escalation - SAP Mission-Critical Support North America
      Jun 2025 - Dec 2025 · 7 mos

      Acted as the 'last line of defense' for North America customers (S&P 500 customers like Baker Hughes, Lumen, Air Canada, Nike, Nvidia, Siemens) during endangered SAP deployment phases, ensuring project value realization and successful go-lives across the Americas. Crisis Leadership & Recovery: Represented SAP as the crisis management lead for business-critical situations, developing strategic action plans to return endangered projects to stable trajectories. Go-Live Safeguarding: Orchestrated end-to-end problem analysis and risk mitigation for complex SAP landscapes, preventing timeline slippage for high-stakes digital transformations. Cross-Functional Orchestration: Led diverse teams of global experts under extreme pressure, ensuring seamless 24/7 (North America, EMAE & APAC) collaboration and technical de-escalation. Executive Transparency: Managed high-level expectation setting through precise C-level communication, providing SAP and customer stakeholders with clear recovery roadmaps and status alignment.

    • Director | Delivery Executive - LAC for Customer Services & Delivery (CS&D)
      Feb 2023 - Dec 2025 · 2 yrs 11 mos

      Delivery executive is a senior leader who focuses on large regional and global program management, and the key responsibilities are: Develop and lead a best-in-class regional service & Product delivery organization by closely working with Pre-sales, Sales, Solution Engineering, Solution Delivery, and Managed Services. Own customer success and commercial results for assigned accounts: Meet services revenue and contribution targets, monitor achievement and manage profitability. Lead end-to-end delivery across project, support and optimization phases; ensure projects are delivered on time, on budget, and to agreed quality standards. Ensure that service plans are delivered to high quality with clear business outcomes. Act as the executive escalation point. Build and maintain trusted advisor relationships with executive stakeholders (LOB and IT) and strategic partners; represent the company externally. Define and manage the strategic development and direction of the customer relationship, anticipating and integrating client business goals and financial objectives. Drive cloud and other strategic solution adoption; identify and develop cross-sell and upsell opportunities. Act as an AI and Innovation delivery lead, representing SAP in co ordinating and leading all AI workstreams, aligning business AI with customer’s innovation roadmap and integrating AI into Outcome Success Plans and balanced scorecard governance reviews. Establish and govern delivery frameworks, reporting, KPIs and transparency into customer status for Services and market-unit management. Collaborate closely with the Managing Partner, Sales, Service Partners, Project Managers, Technical Quality Managers, enterprise architects and other embedded stakeholders on proposals, bids and account planning. Ensure adherence to contractual obligations, governance processes and partner/vendor relationships. Mentor and lead engagement teams; provide thought leadership and promote best practices across delivery.

  • Global PMO & Strategy Head - Mining, Plants & Engineering at Knauf
    Jun 2022 - Feb 2023 · 9 mos

    Enterprise Leadership, Strategy & Delivery for mining, plants & engineering global environment • Drive and develop the implementation of the strategic Value Realization Framework (VRO) enterprise wide for PNE, including governance requirements, processes, templates, and tools • Chair, attend and provide valuable input within relevant forums to aid decision-making in large-complex program management • Develop and coordinate the efforts of the VRO (including any interdependencies such as IT) to ensure they deliver value in line with Knauf strategy and ambition • Prioritize leadership that deliver quantifiable and measurable efficiencies objectives • Influence and identify global resource allocation to delivery global program portfolio. • Input and influence global budget decisions made through the annual planning process • Advise on prioritization of product development, alignment of products with business strategy, integration opportunities, and resourcing capacity / capability. • Develop risk Management & Control, and report on performance and risk appetite metrics (KPI’s) • Be responsible for global organization change management (OCM) & communications to the business including stakeholder facing management in a multi cultural global environment • Work collaboratively with business teams and delivery teams across all IT departments

  • IT Business Partner & Enterprise architecture Head LATAM at Bayer Animal Health
    May 2020 - May 2022 · 2 yrs 1 mo

    Acts as a single point of contact for all Strategic (incl. demand management, development roadmaps), Tactical (incl. portfolio management, project governance), and Operational (incl. Service escalation, continuous improvement) IT matters, for global M&A (mergers and acquisitions) between Bayer and Elanco AH. Actively contributes to the company targets and supports expense and profitability targets established and agreed with Regional Management teams by ensuring a high level of IT services provided by internal and external partners, promoting IT services among the regions, and supporting the business in identifying possible IT solutions for new business processes or enhancements. As a part of the matrix IT Business Partner organization, build the bridge between regional/local markets and the Central Business Partner group. Identify the countries’ specifics and local priorities to properly present them to the cross-regional team. Enhance the proper prioritizing of the local/regional and centrally managed projects. CUSTOMER RELATIONSHIP MANAGEMENT Develops and maintains intimacy with business, acts as a strong partner for the business for all IT matters. Understands business requirements and objectives, reviews business processes and recommends possible solutions. Acts as an ambassador for IT towards the business for the implementation of changes in processes and services. IT SERVICES - Operational Analyzes performance of service provided by the external partner, regularly report to management & discuss with external partner required improvement PORTFOLIO MANAGEMENT - Tactical Acts as project leader for the deployment of projects in the region following the IT governance processes. IT DEMAND MANAGEMENT - Strategic Based on the local experience and market situation, share the regional strategic imperatives with the Central BP team, and influence/prioritize the project portfolio.

  • IT Business Partner & Enterprise architecture - HR & Finance at the HEINEKEN Company
    Apr 2018 - May 2020 · 2 yrs 2 mos

    Acting as an interlocutor between the different areas of human resources and information technology, responsible for proposing process and system solutions (in conjunction with the IT area) and implementing projects / improvements of human resources solutions that need new technologies or change / improvements in existing technologies, ensuring the scope, timing, estimated effort, involvement and communication to stakeholders (Managers, Directors and C-Level), adequate and proactive management of risks and issues. Providing support to business areas in order to improve and find alternative solutions in the market, using project management, IT operation and continuous improvement methodologies to support internal processes in local and global environments. Responsible for the portfolio of HR projects for +14000 employees: - Performance Management Assessment System - SAP SuccessFactors (PM GM, Succession, Calibration, EP and LMS). - Unification of the HR Portal - EH & S Management System for eSocial service. - SAP SuceesFactors Rating 360. - Global Implementation - SAP SuceesFactors Employee Central EC, LMS and Recruiting. - Payroll - back-calculation Among other continuous improvements in solutions already implemented.

  • IT Project Manager - Cargill at Wipro Brasil
    Aug 2017 - Apr 2018 · 9 mos

    Implementation of JDEdwards EnterpriseOne for Argentina, Uruguay, Bolivia, and Paraguay. Responsible for end-to-end project management, including project planning, delivery, customer interaction, problem-solving, project operational parameter management, track (functional/technical), and people management (Delivery / Maintenance / Testing) according to the quality specifications of Cargill Agricola and Wipro technologies to Finance and Origination workstreams.