Ireland
Results-driven Sales Director with proven success leading and scaling high-performing sales teams across the EMEA region within the SaaS and cybersecurity sectors. Known for driving 20% year-over-year revenue growth by combining strategic market expansion with data-driven performance management. Skilled in go-to-market (GTM) strategy, key account leadership, and cross-functional collaboration to deliver sustainable business growth and customer value. I’m passionate about building empowered, metrics-driven sales cultures that align with marketing and customer success to maximize customer lifetime value. Experienced in leading distributed teams across multiple markets, optimizing CRM systems (Salesforce), improving sales processes, and implementing scalable sales enablement programs that accelerate pipeline velocity and win rates. Always focused on innovation, adaptability, and measurable outcomes, I thrive in fast-evolving industries where technology and people intersect to shape the future of digital security and enterprise growth.
Led and scaled a 12-person sales team across the EMEA region, achieving 20% year-over-year revenue growth through strategic expansion, targeted pipelines, and market diversification. Developed and executed go-to-market (GTM) strategies, aligning sales, marketing, and customer success to drive acquisition, retention, and upsell opportunities in key markets. Managed enterprise and strategic accounts, negotiating high-value deals, improving client engagement, and expanding business within Fortune 500 and mid-market segments. Overseen end-to-end sales operations, from forecasting and territory planning to performance metrics, CRM optimization (Salesforce), and deal governance. Designed and implemented sales enablement and training programs to enhance performance, consistency, and product knowledge across a geographically distributed team. Collaborated cross-functionally with Marketing, Product, and Customer Success to ensure unified messaging, efficient handoffs, and optimized customer lifecycle management. Championed a data-driven culture, leveraging analytics, KPIs, and dashboards to monitor pipeline health, conversion rates, and market trends for agile decision-making. Sales Leadership • SaaS Growth • Revenue Strategy • EMEA Sales • Key Account Management • Sales Forecasting • Pipeline Management • CRM (Salesforce / HubSpot) • Sales Enablement • Data-Driven Decision Making • Cross-Functional Collaboration • Market Expansion • Go-to-Market Strategy • Cybersecurity Solutions
Responsible for team of super skilled LastPass Security Ninja's in the EMEA region. LastPass was spun off from LogMeIn in early 2022
Manage high profile, highly motivated team of Sales Developers to achieve individual, team and organizational targets. My Team are responsible for developing and qualifying revenue opportunities for our Sales professionals to follow up with. They generate new business opportunity pipeline across SMB and Enterprise markets by conducting strategic research and cold calling.
Audio Conferencing sales specialist responsible for all sales teams across EMEA (70 + Account Executives and Sales Managers). My role involves driving momentum and revenue growth of Citrix Online Audio services through training, skill development, deal involvement, product and industry expertise. Key Achievements: Since 2013, I consistently increased Citrix's audio conferencing Market Share in EMEA. * Q1 Q3 and Q4 overachiever - 2014 * Q3 Overachiever - 2015 * Q3 MVP (Most Valued Person) - 2015 * Q2 Overachiever - 2016 * Q3 Overachiever - 2016
The Online Services Division of Citrix provides secure, easy-to-use cloud-based solutions that enable people to work from anywhere with anyone. Whether using GoToMeeting® to hold online meetings, GoToWebinar® to conduct larger web events, GoToTraining® to train customers or employees, GoToMyPC® to access and work on a remote Mac® or PC, GoToAssist® to support customers, businesses and individuals are increasing productivity, decreasing travel costs and improving sales, training and service on a global basis. In my role - I consulted with key stakeholders to drive ROI via introducing additional tools to drive productivity and collaboration amongst their workforces. My duties included: * Account Management * Managing B2B full sales cycles * Client training and product demonstrations
Responsible for Managing a Sales Team of 13 people with Targets in excess of $20 million per annum. * Development and management of existing and New Accounts. * Provide Accurate Information Forecasting Weekly, Monthly * Consistent over achievement on all key business metrics. * Maintain awareness of market conditions and competitor's products and pricing * Establish and execute plan to meet or exceed all sales/business objectives * Qualify opportunities by understanding customer needs, budgets, decision-makers, and timelines * Overcome competitive sales objections/position product against competition and customer need * Engage the right resource(s) at the right time to satisfy the customer's requirements/needs
Development and Management of new Accounts. Over achieve various metrics on a daily, weekly & monthly basis Dealing with day to day enquiries regarding customer Accounts