United Arab Emirates
A senior marketing manager scaling B2B & B2C businesses across Large-Scale Events, Luxury Hospitality and FMCG. Most recently at DWTC, I lead the global brand marketing activities, P&L-driven portfolio growth and strategic partnerships across high-impact events and new launches. Experienced in building effective market entry strategy, global brand portfolio growth, profitable market expansion and rolling out digital marketing transformation. I’ve led cross-functional and cross-cultural teams across complex business verticals while optimising ROI and long-term growth. Seasoned in brand building, I have the ability to set the strategic vision, align all stakeholders and drive excellence in execution. I've launched brands from scratch, managed the regional digital transformation of $1Bn brands, and built efficient processes that make them scale. I bring a results-driven approach and a genuine cross-cultural fluency, shaped by a marketing career built across outstanding performance across four continents. Feel free to connect with me to discuss further.
I lead integrated brand marketing strategy for DWTC's new launches and large-scale B2B events, exhibitions and conferences across three high-growth verticals: destination marketing and real estate investment (Developers, VCs, SWFs, Private Equity, UHNWIs), new technologies (startups, AI, fintech, cybersecurity, logistics), and hospitality. I manage the full brand development from concept to creation, multi-million-dollar marketing budgets and a 10+ person cross-functional team (with direct reports), driving strong performance and long-term revenue. • Directing new event/brand launches end-to-end, from IP and trademark securing to competitor pricing analysis, brand building, and performance reporting to senior leadership (VPs and EVP) • Establishing best-practice frameworks for market research, marketing plans, MPPs, competitive intelligence and reporting dashboards, raising standards across event portfolio. • Repositioning flagship events, delivering +125% in visitor registrations and $5M+ in incremental revenue through a complete brand and go-to-market overhaul. • Driving $10M+ in earned media value by leading high-impact PR campaigns and media partnerships across trade associations, government bodies and global media outlets. • Generating 10,000+ MQLs by spearheading cross-channel lead-generation campaigns optimising top-of-funnel conversions at every stage • Building a CRM database of 2M+ contacts through a cyclical data-build strategy, maximising budget efficiency for data acquisition and retargeting • Driving visitor, investor and delegate registrations via targeted global campaigns including ATL and BTL campaigns (OOH, print, radio, TV, email, PPC, digital, SEO, social media, WhatsApp, SMS, mobile app and thought leadership content) across EMEA & APAC regions. New Launches: FLOW, WAM Morocco & Saudi Events: GITEX Europe, GulfHost
Founded and scaled a B2B SaaS business in the luxury hospitality sector, building the concept, legal structure (UK LTD Holding + LLP), full P&L, pitch deck and integrated go-to-market strategy from scratch. Operated as CEO, product owner and head of marketing simultaneously, serving a portfolio of ultra-premium hospitality clients across the EMEA and APAC regions. Some accomplishments included: • Designed and launched the Ducking Good Music iOS App for seamless music broadcasting, streamlining client service delivery and improving retention. • Built and optimised the company website using the CMS Squarespace, integrating Stripe/Paypal/Revolut payments, Intercom AI chatbots and Axeptio cookies, improving UX, traffic, conversions and GDPR compliance. • Developed and rolled out a bespoke digital learning programme, creating a new revenue stream through an optimised marketing funnel. • Served a portfolio of iconic luxury hospitality clients including Zuma (Azumi Group, Hong Kong), The Gallery Collective (Amsterdam, Netherlands), Iris Expo City (Addmind Hospitality, Dubai, UAE), Downtown Factory (Toulouse, France), Burj Al Arab (Jumeirah Group, Dubai, UAE), Twiggy, Mimikakushi & Gohan (Rikas Group, Dubai, UAE), Chic Nonna (Mind & Yours, Dubai, UAE), Hutong (Aqua Group, Dubai, UAE), Indochine (VKD Hospitality, Dubai, UAE), Beefbar (Dubai, UAE)
Founded and ran an independent marketing consultancy under Dubai Media City (TECOM) Free Zone, delivering brand strategy, digital performance, and live event marketing for a diverse portfolio of luxury, FMCG and startup clients across the GCC Countries including UAE, Oman, Bahrein, Qatar, Kuwait & Saudi Arabia. Some of my key accomplishments included: • Reduced client CPA/CPL/Abandonment cart by 30% on average through enhanced paid digital campaigns (PPC, paid social), consistently delivering an average ROAS of 3. • Delivered high-impact brand experiences at landmark events including Chanel 'Les Exclusifs' (Dubai Mall), Chanel 'Allure' (Aserkal), Google at COP28, and the Opening Ceremony of Expo City Dubai. • Led new brand identity projects from concept to full rollout including brand guidelines, toolkits and asset libraries for start-up clients entering competitive markets. • Maximised digital conversions for clients through high-impact PPC and paid social campaigns, improving net revenue across all managed accounts. • Served a diversified portfolio of clients included Balmain Hair Couture Middle East, The Macallan, Alavie (NoLo beverage startup), and Oslo Pet Insurance
Owned full-cycle brand management for Royal Canin (Mars) across regional markets, leading a cross-functional team of 6+ person (with two direct reports) and overseeing an multi-million dirham A&P budget. Drove omnichannel brand strategy from ATL, BTL, digital campaigns to e-commerce transformation and new product launches across the GCC (UAE, Oman, Bahrein, Qatar, Kuwait & Saudi Arabia) and Levant Countries (Lebanon, Jordan). Reporting to the Regional Sales & Marketing Director, some of my key accomplishments included: • Ranked #1 out of 123 global markets for two consecutive years, driven by +60% YoY sales growth and best-in-class marketing execution. • Won 'World's Best Event Execution' twice (Address Downtown product launch event and W Hotel Dermatology CPD) for organising and delivering world-class events for retailers and veterinarians • Won the 'World's Best Marketing Execution' twice (Online Loyalty Campaign and Global Promotion), invited to the Annual Global Marketing Summit in Spain to present to international marketing leaders. • Led the brand's digital transformation for e-retailers and pure-player platforms, boosting Royal Canin's brand awareness and positioning as #1 regional petfood brand, and resulting in +60% revenue growth • Executed the go-to-market launch of a new direct-to-consumer digital platform and an Online Loyalty Campaign converting early adopters into long-term customers. • Designed yearly omnichannel marketing, media, in-store and online promotions calendars spanning ATL, BTL, email, print, radio, paid social, WhatsApp, SMS and OOH advertising. • Championed the 'Perfect Store' initiative and led brand creative development in close collaboration with in-house and agency teams.
Reported directly to the Chief Executive Officer of the Guy Laroche luxury fashion distributor in Hong Kong, leading a full digital transformation and brand repositioning to capture a younger, more commercially active demographic. Some of my key accomplishments included: • Doubled website conversion rate and reduced cart abandonment by 25% through a comprehensive UX, SEO, and PPC overhaul. • Repositioned the brand's digital identity across social media, paid media, and SEO, modernising brand tone and extending reach to a new audience segment. • Liaised with global HQ to manage catalogue approvals for new watch and jewellery collections, ensuring brand consistency across markets. • Represented the brand at professional trade fairs and exhibitions for watch professionals in India, elevating the brand's trade presence in key emerging markets.