Barcelona, Catalonia, Spain
I am a seasoned executive with over a decade of experience leading international businesses across four continents and eight countries. Currently, I serve as CEO of Dansez-Vous, a premium global dancewear, sportswear, and footwear brand I created, then grew from a local brand towards an internationally recognized Maison with presence in over 30 countries, driving growth through strategic brand repositioning, operational efficiency, and sustainable practices. My career spans leadership roles in marketing, sourcing, and operations for major global companies, including Facebook and Group SP Corp, where I developed international sourcing networks, built multi-channel marketing strategies, and led high-performing teams across Asia and Europe. I am passionate about creating sustainable, ethical, and high-quality products while fostering innovation, digital transformation, and cross-cultural collaboration. Having lived and worked across multiple continents, I thrive in diverse environments, bridging cultures, markets, and teams to achieve ambitious business goals. Core Expertise: Global Brand Leadership | Business Transformation | International Strategy | Sustainable & Ethical Operations | Digital & Marketing Strategy | Cross-Cultural Leadership
- Leading a global brand of Dancewear, Sportswear and Footwear specialised in high quality products designed for dancers towards becoming a global reference - Generated growth from a local brand to a brand with full International presence - sales in more than 30 countries and global partnerships with international players - online, offline and through a multiplicity of sales channels - Lead a full transformation of the brand including a full redesign of the marketing and communication supports and strategy to foster a strong focus on Digital presence and transform the brand into a premium driven brand with strong focus on quality and customer satisfaction, including: 1/ Full Image transformation - new websites, logos, manifestos... 2/ Full Design refocus to switch to a premium brand with high quality materials, designs...etc 3/ Full Marketing transformation with a strong focus on digital, and a reframing of communication to speak better to the target audience and enlarge the spectrum of potential customers - Redesign of company operations to ensure maximum efficiency and customer satisfaction: 1/ Set up of a in-stock product policy for the B2B customers 2/ Set up of information systems, processes and courrier operation to guarantee a same day shipping 3/ Set up of short sourcing routes to guarantee quick stock replenishments - Set up of a strong supplier network to guarantee short circuit sourcing, stable quality and high standards of Social and Environmental responsibility - no waste production, ethical workplace, environmental friendly packaging...etc
- Founded and created an international ecosystem of factories and sourcing offices specialised in premium garment manufacturing (Premium complex items, Sportswear and Swimwear) - 2022: Opening of our first outlet in Istanbul, Turkiye - specialised in raw materials and accessories sourcing, development, customisation, purchase and export - 2023: Integration of a Hong Kong based purchasing office specialised in SEA and China materials and machinery sourcing - 2024: Opening of our factory in Tunis, Tunisia, specialised in premium garments. - Fully integrated services, from design to finished products - including material sourcing, prototyping, optimisation, quality control, packaging...etc our ecosystem is a one stop shop for the premium brands in need of quality and timely production or collection development - Responsible and Sustainable engagement: strong commitment to International textile standards and certifications, ethical workplace values and strong focus on sustainability - recycling, target on 0 waste production, no plastic use, low energy consumption and responsible sourcing through short circuits
- Leading the Sourcing, Logistics, Products strategy and Marketing for a group of companies specialised in Sportswear and garments Distribution. Development of a business from a 10ppl family offie to a 50+ people company with international presence and global brand recognition in its field. - Sourcing and distribution development: International development of the group activities and set up of key logistics hubs and offices (Asia & Europe: France, Benelux, Spain, Italy, Hong Kong and the Philippines) handling several 10ths of suppliers in an international set up. Set up of sourcing routes and timeframes, products, suppliers and service providers standards, quality standards and control processes. - Development and structuration of the group’s online presence: creation of a full online presence: B2B website, e-commerce, Social medias (FB, IG, LinkedIn...etc). Set up of complex information systems such as ERP developments, PM for a custom App development for logistic purpose and set up of company wide communication and work sharing systems (MS365, Slack, Clouds...etc). Reinforcement of the teams and operational efficiency through overseas staff outsourcing. - Set up and Supervision of a multi channel media & communication strategy - online and offline. The mission includes: set up of PR campaigns, events organisation , Multi channel online communication - communication and monetisation strategy (Google Ads, Facebook Ads...etc). Supervision of Print communication and supports - including multiple yearly catalogues, photo shootings, choice of brand ambassadors...etc - Brand expansion: founder of the biggest French retail network of Dancewear - Danseboutique and Danseboutique.com - 10 outlets and 1 online business
- Manage a 16 Million $ book of major agencies and advertisers on the French market - Advise international clients at scale (more than 200 advertisers managed) on strategies to adopt on the platform - Organised and held physical meetings with C-levels executives to open budget and strategy discussions thus unlocking more than 5 Million $ - Held product training sessions in front of audiences of 100+ people - Manage and maintain data to keep data accuracy (Salesforce, CRM systems...) - Consult on ROI increase and growth solutions for advertisers to ensure a double digits growth - Implement and propose innovative tech and measurement solutions to increase precision and scale (collaboration with Nielsen, Mediamétrie...) - Cross functional internal work (Product, Statistics, Data Management...) - Consistently exceed Sales targets
- Sourced and produced whole ranges of products in the garment industry (1000+ references under supervision) dealing with 100% YOY growth - Built and developed company's sourcing network in China including: 1/ Factories finding and vetting in locations such as Shenzhen, Guangzhou, Hangzhou... 2/ Production and quality control through 10+ factories 3/ Logistics coordination (air and sea freight) - Negotiated distribution and production agreements with international sportswear brands - Production planning and relationship building with key suppliers and negotiation/stabilisation of prices in a multi-currency environment - Set up of materials sourcing channels to increase competitiveness