Ho Chi Minh City, Vietnam
Tan is a passionate innovator with extensive experience in the Indochine markets. With a strong background in distribution, sales, and marketing activation across tea, coffee, spirits, dairy, and bakery, he excels at transforming market trends and consumer insights into creative solutions. As part of development team, Tan is known for his customer-centric approach and ability to develop trend-setting that resonate with the younger generation. For him, "Innovation" is a beautiful word & lifestyle fueled by constant learning, collaboration, and a deep understanding of diverse product categories.