Amsterdam Area
Most AI transformations fail. Not because of the technology, but because of how they’re led. I’ve spent 15 years fixing that problem across 3 continents. We’ve crossed a line most executive teams aren’t prepared to admit. AI is no longer just a tool sitting on top of work. In more and more organisations, it is becoming part of how the work gets done. That doesn’t require another AI specialist. It requires someone who can redesign the enterprise around what agents can now do safely, profitably, and at scale. That executive is what I call the Chief Agent Officer. And it is the work I do. I’ve directed transformation portfolios exceeding €100M across BFSI, Pharma, and Automotive. Scaled global teams to 450+ FTE. Built DEPT’s Adobe practice from zero to Platinum Partner with 900% revenue growth in 18 months. The results are real because the execution is real. Not just the strategy. What I bring that most can’t: I’ve sat on both sides of the table. As the executive leading transformation inside the enterprise, and as the advisor architecting it from the outside. That rare combination means I don’t just design operating models. I know what breaks them in practice and how to stop it happening. My focus: - Enterprise Agentic Transformation and Operating Model Redesign - AI Strategy, Governance and GenAI Capability Building - Platform and Partnership Ecosystems - Value Realization, from boardroom vision to measurable outcomes Through insAIghts, I track how AI is actually reshaping enterprise reality. Not the hype, the substance. 2,000+ C-suite subscribers across EMEA. If your transformation is stalling, or you’re about to start one and want to get it right the first time, let’s talk.
Non-Profit in Public Sector. Governance, stakeholder relations, and digital transformation for regional development.
• Founded insAIghts to help leadership teams move beyond AI ambition into structured, executable transformation. • Developed VERDIX — a proprietary methodology that brings rigour and repeatability to enterprise AI transformation — now the backbone of all insAIghts advisory work. • Work spans AI strategy, operating model design, governance, prioritisation, and hands-on transformation execution. • Share ongoing perspectives on AI transformation through articles, white papers, and presentations.
Driving DEPT’s shift toward an executive advisory model for enterprise clients. Lead AI-driven business transformation initiatives and advise Fortune 500 leaders on operating-model modernisation, data strategy, and value realisation. Champion DEPT’s move from project delivery to strategic partnership.
Established and scaled DEPT’s global Adobe’s Generative AI (GenAI) & Experience Cloud practice with a focus on Content Supply Chain, expanding from 40 to 450 specialists and achieving 900 % growth. Drove alliance strategy, and built global delivery and sales infrastructure. Elevated DEPT to Platinum Partner within 18 months through enterprise transformation programs and AI-enabled platform integration.
Led enterprise-wide transformation for Allianz, BAWAG, and AEGON. Delivered operating-model redesigns, DevOps transformations, and AI/automation deployments yielding 60 % cost reductions and multi-market scalability. Reported directly to C-suite leadership.
Founded and scaled a digital innovation agency delivering enterprise-grade design, engineering, and transformation projects across Europe and Latin America. Grew the team to 50–60 FTE, achieved ISO-9001 certification, and established international client operations. Successfully sold the company; MobyDigital continues operating independently today. Focus: Digital Transformation • Agency Growth • Delivery Leadership • International Expansion • M&A / Exit